Online casino and sportsbook Betway Ltd has made the huge announcement that they will be a major sponsor for the Electronic Sports League (ESL) Pro League has already given support to the ESL One Cologne eSports which took place earlier this year. This Pro League final will be held in Odense, Denmark in December this year in front of thousands of fans.
With its latest sponsorship, Betway said it will see the live odds taken by its team full of expert eSports traders added to the live broadcast of the games, in the same fashion that it did with ESL One Cologne.
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Marketing & Operations Director for the United Kingdom and Malta-licensed Betway Ltd said, “Our experience sponsoring ESL One Cologne was a huge success and the feedback we received from our first-of-its-kind live odds feeds into the broadcast inspired us to increase our involvement across tournaments and teams in the coming months and years.”
There is a total of 28 teams from across Europe and America who are attending the professional Counter-Strike: Global Offensive Tournament, which is the longest-running in the world. Between the teams, they will each play three times a week and be battling it out for a $1 million cash prize which will be won at the final in Odense, December 8-10.
With the eSport event to attract a huge volume of spectators to the city, Mayor of Odense Peter Rahbaek Juel said, “Hosting one of the main eSport events in the world is a great opportunity to show the city of Odense to a global audience.”
In recent years, Betway has also sponsored the live TV coverage of handball in Denmark, which was documented as the country’s second most popular sport just behind soccer.