online casino trends 2018

The Biggest Online Casino Trends to Watch Out for in 2018

Analysts are describing this as a year of dramatic change for the online casino world, and changes that could directly impact players at that. Here are the four biggest online casino trends to look forward to in 2018.

  1. Responsible Gaming No Matter the Online Casino Trends

No matter what trends crop up this year, responsible gaming is sure to be a big one. In a bid to stamp out problem gaming, regulators want to see casino operators take a more proactive approach to keeping their loyal players safe. This means giving players the tools to manage gameplay like cool off periods and deposit limits, as well as the operator intervening and potentially stopping a player from gambling.

While certain interventions may indeed frustrate players and potentially lead to a loss in revenue for operators, it’s a price that has to be paid in the interests of what’s termed a “sustainable industry.”

  1. Ease of Access and Fraud Prevention

One of the greatest challenges the online casino gaming industry faces is giving players an easy, smooth sign up process while still acquiring the necessary data from a player to ensure they are who they say they are and not a fraudster or someone trying their luck at a criminal activity.

It’s been suggested that players are growing increasingly weary and tired of having to fill in forms and send over a multitude of personal information, particularly in a day and age where biometric verification, such as fingerprint scanning is the norm.

Naturally, then, any sense of so-called friction in the experience for players is seen adversely, yet, operators are under more pressure than ever before to stamp out money laundering and fraudulent activity.

  1. The Rapid Rise of Mobile

The incredible rise of mobile in the world of online gaming is no surprise, but a complete change is now the services are delivered as expected. According to reports, in 2012 mobile accounted for just 6% of transactions. Fast forward to 2017 and it accounted for more than 60% of transactions.

Players still use other devices, though, and therefore demand a consistent gaming experience regardless of the platform they prefer to play on. Even something like inserting their username and password can be considered negative by many since players insist on one-touch gaming with zero compromises on the necessary security a casino should offer.

Since Google has relaxed its rules on real money casino apps, we’re sure to see a shift to mobile this year.

  1. Self-Exclusion Options

Self-exclusions began taking off in 2017 already, something that’s highly positive for players in that they can actively take control of their responsible gaming. Some online casinos already offer self-exclusion tools for players who wish to exclude themselves from every gaming operator with a license in their country.

With so many changes on the horizon for European players this year, we can’t wait to see what other hot trends emerge in the online casino industry.

 
 
50 Free Spins
No prize
25 Free Spins
No prize
5 Free
No prize
100 Free Spins
No prize
20 Free
No prize
10 Free
No prize