Kindred groups' plan to take over the UK Market

Kindred groups’ plan to take over the UK Market

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Online casinos operate with leading technology and are powered by innovative software companies who often join forces to provide even more exciting gambling games. In our article today, we shine a light on The Kindred Group, who plans to take over the UK market, by introducing Play’n GO to their online casinos. We will take a look at why The Kindred Group chose Play’n GO, and outline who The Kindred Group and Play’n GO are, and then introduce you to one of the hottest online casinos owned by The Kindred Group that now feature Play’n GO games, 32Red Online Casino.

Why Kindred Group chose Play’n GO

In the latest online casino news, The Kindred Group have partnered with Play’n GO, a software company that launched in 1997, and is now available at multiple Online Casinos UK. Play’n GO has been growing steadily since it launched online, and in 2022, the Sweden-based slot developer shared its vision to become “the best gaming entertainment supplier there is”. With top rated slots like Moon Princess, and Book of Dead, Play’n GO is one of the hottest software companies in the world.

Play’n GO was founded in 2005 in Budapest by a group of investors that believed that the future of online gambling was mobile phones. Fast forward 15 years later, and they have become one of the biggest software providers in the iGaming industry. Play’n GO’s headquarters are in Sweden and all their games can be found at casinos licensed by the UK Gambling Commission, as well as Alderley, Gibraltar, Malta, and Denmark regulators. The Kindred Group chose Play’n GO for many reasons, but main one being Play’n GO’s many achievements, and international expansion efforts. Play’n GO gained momentum in 2022, and they will continue to expand their reach and strengthen their brand.

Who is the Kindred group 

Kindred Group Logo

Operating multiple online casinos, bingo, poker and sports betting sites across Europe and Australia, The Kindred Group is a global online gambling company that has over 16 million customers spread across over 100 markets. The Kindred Group Casinos are certified and regulated in the EU, are 100% legitimate, and offers some of the biggest and most reputable online sportsbooks, and online casinos, such as the top rated Unibet and 32Red, both with an online casino and sportsbook. Founded in 1997, The Kindred Group has offices in Malta, London, Gibraltar, Stockholm and Sydney. In 2017’s first quarter, The Kindred Group’s gross revenue was 153.4 million GBP, with most players opting for mobile gambling. Passionate about safe online gambling, in 2021, The Kindred Group ensured 100% safe gambling through strict customer verification processes, self-exclusion programs, session limits, cooling off periods, and other fraud prevention measures.

Who is Play’n GO

Play’n GO produces online slots and casino games that have mass appeal, and if you’ve ever played at an online casino before, chances are that you will have played slots like Book of Dead, or Legacy of Egypt. A software company with a design flair, the games are fully optimized for play on tablets and mobiles as well as desktop computers. Play’n GO were one of the first game providers to enter the mobile arena, which gave them the edge. Another impressive quality about Play’n GO, is that they deliver a new slot game every week on average, while maintaining their excellence and high quality.

Play’n GO came online in the mid 90s, and unlike Microgaming and NetEnt, they never strived to be the biggest software company, their mission is to be recognized as the best, which they do with amazing games with great entertainment value. In recent years, Play’n GO have closely collaborated with big rock bands, and have created mind blowing slots like Alice Cooper and the Tome of Madness. Determined to keep producing games that are fresh and fantastic, Play’n GO are famous for top brands like Reactoonz, Reactoonz 2, Dr. Toonz, and their latest Gigatoonz.

Why play at 32Red Casino?

The Kindred Group own many popular online casinos but none shine as bright as 32Red Casino. Since opening its doors in 2002, 32Red has picked up one award after the other. With awards won for Best Global Casino, Best Customer Service, Best Player Experience and Best UK Casino and Manager, UK players that enjoy a superior product should read the 32Red Casino Review for more information. Online Casino UK 32Red is publicly traded on the London Stock Exchange’s AIM Market and offers over 600 slots and casino games, hassle-free payments, superb gameplay and lucrative bonuses.

As a £10 Deposit Online Casino, UK players can start with a low deposit, and in turn, collect big bonuses including Bonus Spins. If you’re ready to check out this top rated online casino, register, and then deposit from £10, and you can start playing with a 150% Match Bonus, which means that you will get a £15 bonus for every £10 you deposit. This juicy welcome bonus is only available for players over 18 that reside in the UK, and requires as 50x wagering requirement to cashout real wins.


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The partnership is an exciting prospect for players of 32Red Casino 

Online software provider Play’n GO expands Kindred Group partnership with 32Red Online Casino, and this is creating waves of excitement with UK players. The UK market is a key strategic market for Play’n GO casino software, and actively serves more than 25 regulated jurisdictions worldwide. UK Players that enjoy the best in top slots and table games can access some of the hottest Play’n GO titles at 32Red Casino including state-of-the-art online slots, and timeless classics. With well over 1,000 games, and more added regularly, 32Red Online Casino is a dream venue for UK players. The partnership is an exciting prospect, so why not head over to 32Red Casino, and browse through the available games. For some top paying real money slots, we recommend popular Play’n GO games like Rich Wild and the Book of Dead, with a top payout of 50,000 coins, or dare to duel with the freakishly scary high volatile slot game, Mega Don, that pays up to 10,000x your bet size. Other Play’nGo titles to try are easy breezy Boat Bonanza with a fishing boat theme complete with seagulls, or join the Leprechaun as he blasts his way in search of diamonds in the slot game Shamrock Miner.

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