888 Holdings focusing on burgeoning iGaming market in Africa

Players in four African countries will soon have the advantage of top-rated betting and casino opportunities as 888Holdings aims to present its services. Earlier this year, the iGaming giant announced its goal to present brands under the 888Bet for bettors in Africa, which will fall under their 888Africa arm.

Early in October of this year, the company announced that its iGaming domains that will be available for punters in Mozambique, Tanzania, Zambia and Kenya, which are said to be mobile-friendly sites that are user-friendly and provide a unique betting experience. These sites will operate under 888Holding’s own licenses, ensuring a fair and regulated while also offering market-leading features for all to enjoy. The project is being overseen by Christopher Coyne, the former Stars Group Incorporated Chief Marketing Officer.

To ensure the best possible market-related experience, the Gibraltar-based company has selected an elite team of leaders to create an ambitious aim for the 888Africa platform and the domains that will be used to present their betting platforms. Of course, a unique strategy will be created for each of the four countries, ensuring a unique user experience that delivers the most in-demand benefits and options.

Coyne has also released details regarding payment methods for these markets and stated that over 85% of the mobile payment methods had been covered, ensuring users can easily make deposits and withdrawals, adding to the goal of making these top online casinos and bookies as user-friendly as possible. Of course, this further adds to their opportunities to become leaders in the gaming and betting market in these African nations.

888 Holdings CEO, Itai Pazner estimated that the market would be worth a staggering $5.6 billion by 2030, giving the company a unique opportunity to maximize growth. Today, Zambia already has access to one of the 888bet sites, offering an impressive gaming platform with well over 1,500 games to choose from. The website and its games already support multiple languages, including English, Portuguese, and of course, Swahili.

What we know about the 888Africa arm of 888Holdings

The first 888Africa brand was released in March of 2022, which was created and is managed by an elite team of experts. This ensures players have access to user-friendly features, market-leading games and sports betting features.

The 888Bet brand delivers a unique betting and gaming experience for players, offering multiple languages, which relates to the website, the features it offers and the games available. The website features have been created to provide an experience related to the market, ensuring users feel right at home while having access to world-class betting options, which have been combined with local payment options for easy, fast and secure transactions.

The flagship site in Zambia is the first of the 888Africa arm, offering an impressive selection of over 1,500 games. Not only can members enjoy real money games, but also take advantage of free play options, progressive jackpot games, cash out options and much more.

Take a look at 888 Casino’s amazing welcome offer

888 Holdings is available in various international markets, offering leading betting and casino services that few can compete with. The company was established in 1997, making it one of the most elite and well-known brands among bettors and casino players alike. International players can join this €/$20 deposit casino bonuses and take advantage of its impressive range of promotions and betting options. For the African markets, the minimum deposit would most likely be lower, making it possible for all income levels to enjoy the benefits available.

Creating an account with 888 Casino unlocks your opportunity to double your first deposit instantly, thanks to their 100% match bonus. Players are required to make a minimum deposit of €/$20 to activate the bonus, which would already result in a bonus of the same amount for an account balance of €/$40. The offer ranges up to €/$200 and includes wagering requirements of 30x, which only applies to the bonus amount. Players also have the advantage of 90 days to complete wagering, making it much easier compared to the standard 30 days as with most online casinos.

888 Casino delivers a brilliant collection of top-rated casino games, including classic online slots, bonus slots, jackpot games, and much more from leading developers such as Pragmatic Play, NetEnt, Red Tiger Gaming, Play n Go, and of course, the exclusive selection of 888 Games. Players can also take advantage of the live dealer casino, featuring the elite range from Evolution Gaming, Pragmatic Play, and once again, the exclusive range offered by 888 Casino.

To read more about their large selection of games and casino bonuses, visit our 888 Casino review page. Here you’ll also find more details about their payment options and see that deposits made with Neteller and Skrill do not qualify for the welcome bonus.

What other brands fall under 888 Holdings

888 Holdings has become a leader in the iGaming industry, operating some of the biggest international sites that provide brilliant gaming and betting features for all player types. In fact, players can enjoy casino games, poker, sports betting, bingo, e-sports and much more through their collection of websites.

Under the 888 brand, players can choose from various site features, which are available in various international regions. The company follows the license regulations of each region, which limits its services in certain countries. However, under their large umbrella, players can join 888 Bingo, 888 Casino, 888 Ladies, 888 Poker, and of course, 888 Sports. The company also operates 888 Games, which is the exclusive developer, offering a wide selection of slots, table games, live dealer games and more, which you’ll only find at 888.

In addition to its own branded sites, the company is also the owner and operator of the market-leading William Hill low minimum deposit betting platform. This site also includes a brilliant selection of casino games and multiple other services and promotions that have led it to become a major competitor in various international markets.

Casino and sports betting fans can also turn to Mr Green Casino, yet another top-rated sports and casino platform with a unique touch, not just with their theme, but promotions, benefits, games, tournaments and much more. As you might have guessed, Mr Green Casino is yet another brand that’s been obtained by 888 Holdings.

With such a large collection of top-rated brands under the brand, it’s quite easy to see why they are reaching out to other markets to deliver the best of online gaming services. The company has the experience that few can compete with, setting them up for success in various international markets, which will now include African countries, thanks to the 888Africa arm recently set in motion.

888 Africa will bring excitement to African players

As mentioned above, few other iGaming companies will be able to provide the same extensive gaming platform to new regions quite as well as 888 Holdings. The company already has the experts and certainly has the advantage of discovering new markets to further expand. Their collection of casinos, betting, bingo and poker sites have exceeded expectations, not just in performance, but user interaction, market-leading features and more.

There’s no doubt that the company will deliver world-class gaming services to Africa, which will once again simply get better over time as more players discover the impressive range of services they provide.