What Is a White Label Casino
Imagine if you could skip all the hassles of setting up an online casino and obtaining the necessary licenses. Imagine starting your own casino business under your branding but with the help of experienced professionals supporting you every step of the way.
Well, you don’t actually have to imagine any of these things because they already exist and represent the concept of white label casino solution. In fact, many of the best online casinos have used this approach. That’s exactly what has enabled them to focus on players rather than on time-consuming administrative errands.
With interest in white label casino products increasing, our team has taken the time to create a full guide on the topic. Stay on this page to learn what white label solutions are and how they work. Of course, we’ll also reveal the secret of what makes them so attractive to operators.
The White Label Casino Concept
A white label casino solution represents a pre-build and ready-to-launch online casino platform. This product is always offered by a third-party company specializing in such solutions.
Those investing in such a platform get:
- Fully functional platform and games;
- Technical support by the third-party company;
- White label licensing through the platform provider;
- Financial infrastructure necessary for payment processing;
- Website development and even hosting;
- Customer support;
- AML, KYC, risk and fraud management;
- Real-time reporting and analytics;
- Gamification and player engagement services.
As mentioned, the product is ready to go. The client (casino operator) just needs to provide any individual requirements as well as branding directions.
To a first-time visitor, a white label casino looks like a new and unique product. This simple solution is especially popular among new online casinos that want to join the market quickly and without investing in big teams.
Please don’t confuse white label casinos with turnkey casino solutions. The latter is for operators who hold their own licenses but don’t want to develop a casino platform. By contrast, a white label casino product always includes platform, licensing, and payments.
How White Label Casinos Work
To establish an online casino business, you need to build the website, make agreements with game providers, and set up payment processing. You also need a proper license based on what market or markets you want to target.
Let’s not forget that you’ll also need a customer care team, affiliate managers, and, of course, an entire marketing team.
A while label casino product will remove many of these segments from your plate. Please note that platform providers don’t do this important work for an affordable price just because they’re nice. In many cases, they will also get a share of your profits. Yet, reports from top-rated online casinos using such solutions show the deal is more than lucrative.
To set up a white label casino, you need to follow these general steps:
- First contact and consultation.
- Discuss your target market and licensing.
- Agree on all the segments handled by your team and those handled by the white label platform provider.
- Provide all your requirements and customization requests.
- Decide if you want additional services like a loyalty program, tournaments, jackpots, etc.
- Give the platform provider the time necessary to set up everything.
- Take the reign of your newly launched and fully operational online casino!
We already covered what the white label product supplier does. But what about you? As an operator of such a casino, you stay in charge of the following aspects:
- Daily casino operations and management;
- Marketing, brand building, player acquisition;
- Customer support;
- Player retention strategies.
Once again, it’s good to note that white label casino providers often have additional services that can cover some or all of these. However, it’s good to stay ahead of these vital aspects and build a strong relationship with your players without third parties in between.
The Benefits of White Label Casinos
By the number of operators using white label casino solutions, it’s easy to conclude that the investment is worth it. Let’s dive deeper into the benefits of this service and understand it better.
- Faster time to market – Acquiring proper licensing often takes an entire year, and developing standalone casino software isn’t any quicker either. By contrast, the average launch time for a white label casino is only four weeks.
- Lower initial investment – Developing a casino from scratch doesn’t only mean more money spent but also more time spent. You could redirect both toward player acquisition and retention instead!
- Access to established gaming software and payment systems – White label software providers have agreements with multiple game suppliers, ensuring game lobbies with thousands of games. They also partner with payment systems, so you don’t have to. For example, one of the leading suppliers of white label casinos gets you launched with 7,500 casino games!
- Ongoing technical support and updates from the provider – While your team works to attract and keep players happy, your white label casino partner bothers with the technical aspect of your operations. Not only will they provide ongoing tech support but also all necessary updates for your product.
- No hassle compliance – Since the platform provider holds the license, it’s in their interest to ensure your operations are fully compliant. That means you get a product meeting all regulatory standards right from the start and without any hassles from your side.
- Target one or more markets at once – Many white label casino providers hold multiple licenses, directly enabling you to target several markets at once. It’s your decision what country or countries you want to serve, and the company will help you do it. You can operate as an MGA and UKGC-approved brand without complex paperwork or long processing times.
When creating our best online casino reviews, we’ve noticed that many of those leading brands are white label casino solutions.
SOFTSWISS is perhaps the most popular company offering a ready-to-go casino platform. The brand has powered 800+ brands over the years, including Megaslot, King Billy, BitStarz, Playamo, and 7bit Casino.
Conclusion
Overall, we can conclude that taking the white label casino route is the simplest way of starting your own online casino business. Thanks to the deep support of casino platform providers, aspiring casino operators get everything they need without wasting time on research, paperwork, and negotiations.
iGaming is a complex industry with tons of regulations and preferences, both of which vary by market and audience. A small issue can grow into a costly problem if you fail to optimize even the smallest aspect of your service.
With a ready-to-launch white label casino adapted to your brand and needs, you skip directly to the finish line. Now, all the hassles are behind you. You can focus on building your business and communicating with the most important segment – your players!
Without white label casinos, the iGaming industry wouldn’t be what it is today, that’s for sure. So, if you have the investment and the brand idea, we invite you to consider this modern and elegant solution!