Bet365 reinforces its commitment to Responsible Gambling
Bet365 has extended its partnership with Rightlander, a tech agency that promotes responsible gambling at Top Rated Online Casinos and sportsbooks. Through this agreement that underscores Bet365’s dedication to promoting responsible gambling, it has maintained its ethical advertising standards with Rightlander’s cutting-edge compliance tools.
The agreement was initiated to encourage efficient, responsible gambling practices at their online gambling venues. Bet365 Casino is a global online casino and sportsbook that employs over 7,000 people globally and has over $3.5 billion in annual revenues. Bet365 offers casino games and sports betting events at Best Online Casinos.
Meanwhile, Rightlander scans over 15 million sites monthly including illegal websites to find undisclosed content. This helps identify any inaccuracies in brand information and reduces the risk of unlawful or non-compliant brands. Backed by a team of experienced ex-iGaming managers, Rightlander provides easy-to-use tools and management reporting guidance. This helps their clients and Bet365 stay informed about changes in regulations and updates on responsible gambling practices.
The need for casinos to prevent gambling-related harm to players brought about higher quality responsible gaming, and regulators in various countries and jurisdictions have committed to tightening regulations.
In 2022, Bet365 had to pay a $/€400,000 fine after The Dutch gaming authority, de Kansspelautoriteit, found them to have breached gambling advertising rules. However, their continued partnership with Rightlander proves their commitment to responsible gambling.
With 78 sports covered and over 780,000 events being live video-streamed annually to 90 million people from 160 countries, Bet365 is an authentic global brand. Partnered with Rightlander, the leading supplier of innovative compliance tools to promote responsible gambling, Best Online Casino, Bet365, has elevated its status.
The main objectives of the extended partnership
The extended contract will strengthen Bet365’s robust compliance infrastructure while setting an example of industry standards and a shared commitment to promoting responsible gambling practices.
This partnership aims to ensure a highly secured environment for customers while staying at the forefront of regulatory compliance in the ever-evolving online gambling market. It also means a secure and fair environment for online casino players and sports bettors. Responsible gaming comprises policies and requirements to ensure the highest quality standards for a safe user experience. While most people treat gambling as recreation, it can be more difficult for some. With these two groups joining forces, online casino players and sports punters can rely on safe platforms with online payment protection for a secure online environment.
To maintain ethical advertising standards and navigate the complex regulatory landscape, Rightlander will continue to leverage its solutions and advanced features to help Bet365. Through this, operators can stay in touch with regulatory changes and remain compliant. The extended agreement highlights both companies’ desire to promote safer gambling and keep online casinos and sportsbooks safe.
Bet365 is not short of brilliant innovative ideas. They recently partnered with interactive platform Inspired Entertainment to add Virtual Sports to their massive variety of sports markets. From horse racing to European soccer, virtual darts, greyhounds, motor racing, and beyond, Bet365 offers something for everyone.
Bet365 has its headquarters in Stoke-on-Trent and offices in Manchester, Gibraltar, Malta, and Australia. In 2010, it won Operator of the Year at the eGaming Operator Awards. The same year, founder and CEO Denise Coates received an Order of the British Empire, and in 2012, she secured an honorary doctorate from Staffordshire University. A partnership with Rightlander ensures everyone can register, log in, and play fair games with secure payments.
How does Rightlander technology help with Responsible Gambling?
Rightlander was founded by Ian Sims, who previously worked as an IT Manager at Barclays Bank. In 1994, he left to start his own web development agency, and by 2002 had sold his shares in the business.
In 2005 Sims started an iGaming affiliate site and in 2016, created Rightlander. One of the advantages of partnering with Rightlander is their dedication to analyzing millions of web pages, posts, ads and videos from different countries to those who do not comply with industry or product guidelines. Clients can review results via Rightlander’s online portal. This helps to reduce business risk, save time and develop partnerships with confidence.
Rightlander was started in 2017 by a group of experienced affiliate marketers. They wanted to develop a solution for iGaming operators that complied with the industry’s increasingly strict advertising rules. Companies can save time, reduce risk and optimize their marketing performance with verification and affiliate screening. As Bet365 agreed to extend its partnership with Rightlander, members can count on promotions that are not outdated, correct landing pages and more efficient, responsible gambling practices with stricter measures to protect vulnerable players.
Background of Bet365
Bet365 Casino and Sportsbook has an interesting past. It’s the family-built business of the Coates family from Stoke-on-Trent, England. The family’s patriarch Peter Coates was an entrepreneur who opened various gambling companies and betting shops around England. His company was called Provincial Racing. His daughter, Denise, worked at the betting shops until she got her Economics degree, and after graduation, took on a more prominent role with Provincial Racing as a manager.
Denise Coates was an excellent businesswoman. In the late 1990s, she asked her father for a loan and purchased Bet365.com. Denise had multiple strategies to develop it including giving players free bets for registering. While this is commonplace now at online sportsbooks, in 2001, no one offered this type of bonus. In March that same year, Bet365 went live and immediately became a player favourite. Today, it is one of the most respected online casinos and sportsbooks globally.
Another reason for Bet365’s success is its excellent approach to responsible gambling. Registered players that develop a gambling problem can track their activity, set deposit limits and activity alerts, activate pause periods, and self-exclude. Players that set deposit limits can choose periods of 24 hours, 7 days and 30 days. All changes are reflected in the player’s account after 24 hours. Activity alerts can also be activated to manage time playing at Bet365’s casino and sportsbook.
What’s more is that the gambling section also offers links to support groups. Players can link to Gambling Therapy from the Bet365 website and download the iOS and Android tablets and mobile phones app. Gambling Therapy is part of the UK charity Gordon Moody and offers a free service where compulsive gamblers can get practical advice and emotional support. Bet365 also provides links to Gamblers Anonymous, a 24/7 online recovery programme for players with a gambling addiction. The casino offers a Self Assessment quiz made up of eight questions. If you answer yes to any of the questions, it recommends you contact one of their Customer Service Agents for advice. The only requirement is a desire to stop gambling – no fees will ever be charged. Gamblers Anonymous are self-supporting, and their primary purpose is to help compulsive gamblers regain control.
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