First Gaming Operators Receive Approval Seals from MGA
By Daniela Rose
The Malta Gaming Authority (MGA) is shining a green spotlight on iGaming and online casino providers with its brand-new ESG Code Approval Seals. These badges of honour, handed out to 14 licensed operators, celebrate those leading the charge toward sustainable, ethical, and transparent business practices. But wait, what does ESG even mean? It’s all about Environmental, Social, and Governance principles, the trendy trio that’s not only good for the planet but also a jackpot for industry credibility.
This initiative is no dice roll; it’s a carefully crafted program based on peer reviews, research, and feedback from stakeholders. The ESG Code of Good Practice serves as a roadmap for companies aiming to clean up their act, so to speak. It’s divided into two levels of achievement: Tier 1 for those dipping their toes into ESG and Tier 2 for the heavy hitters ready to flex their green muscle.
With topics ranging from carbon footprints to corporate ethics, the Code doesn’t just prepare operators for upcoming regulations like the CSRD (Corporate Sustainability Reporting Directive). Instead, it sets them up for long-term success – it’s sustainability with a side of strategy.
The MGA’s ESG Code and Seal of Approval
In 2023, the MGA introduced the ESG Code of Good Practice on a voluntary basis, calling for its licensees to submit their ESG disclosure returns. This offered a strategic direction for gambling operators in the form of integrated reporting and helps them improve their sustainability credentials.
The ESG Code Approval Seal is more than just a symbol; it’s a recognition of an operator’s dedication to sustainable and responsible practices. The Code contains 19 topics grouped into the following pillars:
- Environmental: Concerns about how companies affect the planet and therefore would focus on energy efficiency, waste management, and reducing their carbon footprint.
- Social: Addressing how companies manage relationships with employees, suppliers and the communities where they operate.
- Governance: Refers to corporate policies and practices, including transparency, ethics, and compliance.
After the first annual reporting cycle, 14 operators have been granted an ESG Code Approval Seal. Each seal is valid for one year and operators can adjust their reporting tier every year. The Code supports two levels of reporting:
Tier 1: Presents minimum requirements for ESG standards that are compliance-oriented with initial steps towards sustainability.
| Tier 1 Seal Recipients |
|---|
| Aspire Global |
| BML Group (Betsson) |
| Betway (Super Group) |
| Dumarca Gaming (Bally’s Corporation/Gamesys) |
| IBA Entertainment |
| L&L Europe |
| NSUS Malta (GGPoker) |
| One Casino |
| Palasino |
| Pariplay (Aristocrat Interactive/NeoGames) |
| The Mill Adventure |
Tier 2: Reflects a more aspirational nature, where companies adopt advanced ESG practices and demonstrate leadership in sustainability.
| Tier 2 Seal Recipients |
|---|
| Play’n Go |
| Tipico |
| Trannel International (Kindred Group) |
Why ESG Is a Win-Win for Operators
The issuing of the ESG Code Approval Seals means so much in embedding sustainability right at the very core of the iGaming industry. It inspires companies not just to comply with regulatory standards but even to exceed those, spurring innovation and growth.
When it comes to ESG, everyone’s a winner. Companies jumping on the sustainability bandwagon aren’t just doing it for the feel-good factor, as there are perks to be had:
- Reputation Booster: Flaunting an ESG Seal is like wearing a badge that says, “We care.” It engenders trust in players, investors, and regulators.
- Competitive Edge: In a market valuing responsibility, this ESG Seal cements the operators’ leading positions in the pack, attracting eco-conscious players and partners alike
- Risk Control: Spotting and addressing risks tied to ESG early means operators can better weather regulatory storms and market shifts.
- Future-Proofing: ESG reporting today means staying ahead of tomorrow’s rules, making compliance a breeze when mandates tighten.
The MGA’s initiative is a rallying cry for licensees to dive into the ESG Code of Good Practice. By hopping on board, companies can stay ahead of global trends as ESG takes centre stage, satisfy stakeholder demands for transparency and accountability, and make a genuine impact on sustainability by tackling pressing environmental and social issues.
And the cherry on top? The seal gets a yearly refresh, giving operators the chance to level up or tweak their strategies as they go.
Building Trust and Setting the Standard
The Malta Gaming Authority’s awarding of the first-ever ESG Code Approval Seals marks a pivotal shift for the iGaming industry. By championing environmental care, social responsibility, and top-notch governance, the MGA is setting a bold new benchmark for what it means to be a responsible operator.
As these 14 operators light the way, they’re not just leading the pack; they’re showing the entire industry how to win sustainably. As MGA CEO Charles Mizzi aptly put it, “Sustainability is the future of gaming.”
Trailblazers like Play’n GO, Trannel International, and Tipico have stepped up to meet Tier 2 standards, demonstrating that going green is far from a passing fad. It’s a smart, forward-thinking strategy that builds trust, loyalty, and long-term success.
These seals are more than just badges of honour – they’re proof that an operator is committed to the long game, prioritizing people, the planet, and good governance alongside profits. It’s no longer just about the jackpot; it’s about making a meaningful impact – and maybe saving the planet while we’re at it.
“This initiative will greatly enhance the industry’s reputation and sustainability credentials. By integrating ESG into their operations, gaming companies contribute to society and the environment while also boosting trust among consumers, investors, and regulators.”
Mizzi hit the nail on the head
So, here’s to an industry where the stakes are high, but the values are higher. Bravo to the MGA and a standing ovation for the 14 operators leading the charge. May the rest of the gaming world follow suit, raising the bar for a brighter, greener future.
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