Influencers in Hot Water: Why New Zealand’s Gambling Crackdown Affects You
New Zealand has officially started cracking down on influencers promoting offshore online casinos. Four high-profile creators have been fined, and this marks a major shift in how gambling content is policed. But this isn’t just a behind-the-scenes policy move – it’s a clear sign that Kiwi gamblers should expect fewer promotions, more caution, and eventually, safer legal options.
Social media gambling ads just got really risky
If you’ve ever followed a Kiwi influencer and spotted a cheeky bonus code, live casino stream, or a “tag a mate for free spins” post, that kind of content is now firmly in the crosshairs.
The Department of Internal Affairs (DIA), New Zealand’s main gambling regulator, recently fined four influencers for promoting offshore gambling sites without authorisation. These fines were not token slaps on the wrist either – each creator received multiple $5,000 penalties. And this is just the beginning, with investigations underway into eight other influencers.
Some of the individuals named include Millie Elder-Holmes, Calen Morris, Billy Whaanga, and Tuhira Wana. Their offences? Advertising overseas online casinos and running giveaways tied to gambling activity – something that has been illegal under New Zealand law for quite a while now.
Why the crackdown actually matters to players
Let’s break it down simply: this isn’t just about protecting the industry – it’s about protecting you, the player.
Here’s what’s changing and why you should care:
- Promo content is disappearing
- Don’t be surprised if your favourite influencer suddenly stops sharing gambling-related content. That means fewer bonus codes, no more competitions for free spins, and no swipe-up links directing you to flashy offshore casinos.
- Offshore casinos remain legal to use – but at your own risk
- This is where things get tricky. While playing at offshore casinos isn’t illegal for New Zealanders, promoting them is. The problem? Offshore casinos aren’t held to the same standards. If something goes wrong – like a delayed withdrawal or dodgy terms – there’s not much help available. No local dispute resolution, no guaranteed consumer protections, and often, no way to recover funds if the casino goes under.
- A new regulated system is on the horizon
- The silver lining? The New Zealand government is actively working on a licensed online casino market in New Zealand. Up to 15 operators could be legally approved under a new framework expected to launch by 2026. The goal is simple: safer gambling, better oversight, and clearer rules.
In this new system, you can expect:
- Verified age and ID checks
- Responsible gambling tools are built into the platforms
- Clear guidelines for ads and promotions
- More ways to resolve complaints locally
- Real accountability for casino operators
If you’re still playing offshore, here’s what to watch for
Until 2026 rolls around, many Kiwis will likely continue to play at offshore sites. If you do, here are a few safety tips:
- Avoid clicking random influencer links. If the content seems too good to be true – like huge bonuses with no strings – it probably is.
- Withdraw often and in small amounts. Don’t leave big balances sitting in offshore accounts.
- Be careful with your ID. If a site demands excessive documentation or delays your withdrawal, that’s a red flag.
- Stay away from giveaways tied to sign-ups. These are exactly the kind of promos that triggered fines.
What happens next?
Right now, New Zealand’s gambling regulator is clearly stepping up enforcement. We’re moving from “warnings” to real fines – and that means fewer flashy gambling promotions on social media.
In the longer term, once the government’s regulated market launches, you’ll have access to local, legal online casinos that are fully compliant with Kiwi laws. That means better player protections, no weird withdrawal limits, and more responsible gaming tools built in from the start.
Until then, this crackdown serves as a very clear message: Don’t trust everything you see online.
Key takeaways for Kiwi gamblers
- Don’t follow dodgy casino links from influencers – they’re likely illegal, and you’ll be left hanging if something goes wrong.
- Playing offshore is still legal, but if there’s a dispute, you’re on your own.
- A regulated system is coming, and it’s worth waiting for if you value safety, quick payouts, and clear terms.
- If it looks too slick to be legit, it probably isn’t. Stick with trusted casino comparison sites and avoid shady promos.
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