Year: 2023
Celebrity Gamblers: Why E-Sports Teams are Getting Casino Sponsors
Electronic sports, popularly known as e-sports, have indeed gained immense popularity in the recent past. This type of competitive video gaming involves professional e-sports teams competing against each other in video games like Call of Duty, Dota 2, League of Legends, Overwatch 2, and CS:GO. Millions of e-sports fans watch these e-sports tournaments and matches, thanks to streaming platforms such as Twitch.
The popularity of e-sports across the world has now drawn the attention of online casinos and sportsbooks. More and more online casinos and sportsbooks are willing to sign e-sports sponsorship deals worth millions of dollars. As you probably know, most online gambling sites have been sponsoring traditional sports, but they have now seen the potential benefits of sponsoring e-sports teams. The big question now is, “Why would an online sportsbook or casino sign an e-sport sponsorship deal worth millions? Well, this article will answer that question.
E-Sports Sponsorship is a Marketing Opportunity
When online casinos and sportsbooks sponsor e-sports teams, they are allowed to place their branding on those teams. For example, an e-sports team may allow a casino to print its logo on the team’s kit. And as we mentioned, e-sports tournaments, especially league finals, attract thousands of viewers across the world. This presents a great opportunity for the casino to market its products to e-sports fans.
When e-sports fans watch an e-sports tournament, they will see the casino’s logo or any other content used in branding. A good number of these e-sports fans will go ahead and check out what products the casino has to offer. If the products are good, some players will sign-up and increase the casino’s customer base. The end result is that e-sports fans will start placing e-sports bet online and increase the casino’s revenue.
E-Sports Sponsorship Improves Brand Awareness
Marketing experts believe that branding is not all about increasing sales. Instead, they believe that the primary role of branding is to increase product awareness. What this means is that if a person thinks of buying a product, the first thing that will come to their mind is your product. This psychological effect also applies to online casinos. When e-sports fans see the casino’s logo in e-sports from time to time, they will always associate online gambling with the casino.
And when e-sports fans see your brands regularly, they will be tempted to try the products. Some fans who are already active casino gamers on other sites will also want to try the casino’s products and see if they offer extra benefits. All this means business for the casino.
E-Sports Sponsorship Enhances Trust
One major problem that online casinos and sportsbooks face is earning trust from new customers. Many casino gamers have been scammed in the past, and they are now finding it hard to trust online gambling sites. The only way that casinos can navigate through this menace is by sponsoring respected e-sports teams.
Advertising casino products through a recognized e-sports team imply that you are operating a genuine business. When a sportsbook sponsors an e-sport team, it means the team’s management has done due diligence to make sure the site is 100% legal and legit. So, when fans see your branding in their favorite e-sport team, they will perceive the brand positively. And as a result, they will visit the casino site and place bets knowing they are safe and secure.
E-Sports Thriving More Than Other Gaming Products
Most gamers are no longer interested in traditional sports. Still, there is a good number of gamers who are not finding any fun in playing pure guessing casino games such as slot machines. Instead, they are switching to skill-based gamers, with e-sports being their best alternative. Online casinos and sportsbooks have recognized this fact and are now offering e-sports betting in order to stay in business.
And since casinos want to have a share of millions of e-sports fans, they have started sponsoring some of the most popular e-sports teams in the world. For example, there are many casinos out there that have already sponsored e-sports teams in popular e-sports games like League of Legends, Dota 2, and CS:GO. Casinos believe that e-sports fans will register on their sites when they see casinos’ branding on e-sports teams.
Young Gamers are into E-Sports
The world of e-sports is unquestionably dominated by young gamers. What this means is that most young people prefer playing video games over betting on sports and playing casino games. Online casinos and sportsbooks are also dominated by young people. So, if a gaming site wants to stay in business, it must offer e-sports betting.
Most gambling sites have already started offering e-sports betting to cater to the needs of young gamers. They have also started sponsoring major e-sport events and teams with the aim of attracting young people. Gambling companies believe that young people will definitely register on casino site when they see branding on their favorite e-sport team or event.
E-Sports Attract Millions of Viewers
A good number of e-sports events, especially league finals, are broadcast across the world. Those e-sports events that are not broadcast by TV stations are also live streamed on e-sports platforms such as Twitch. Well, this presents a great opportunity for casinos and sportsbooks to showcase their products. Branding the casino’s logo on the teams will, of course, improve brand awareness among millions of viewers.
A good number of viewers will then flock to the casino site, register an account, and place bets. This method of advertising is less costly compared to other methods. For example, advertising through billboards or paying for a TV advert would be very costly.
Casinos as Supporters of Innovative Industries
The e-sports industry is considered one of the most innovative and emerging industries in the world. As a result, sponsoring e-sports is a great way of helping Casinos and sportsbooks position themselves as supporters of emerging industries. The main objective here is to improve the casino’s reputation and attract more players to the site.
In the US Casino Market, there are several land-based casinos and resorts that have sponsored e-sports teams with the aim of enhancing their reputation. For example, the Palms Casino Resort in Las Vegas has sponsored various e-sports teams, such as Counter Logic Gaming. The Cosmopolitan, also based in Las Vegas, has also sponsored several e-sports events, including the League of Legends Championship Series.
Final Thoughts
The online casino market across the world is already flooded. More and more casinos and sportsbooks are launching every day, meaning there is stiff competition. This is a threat to gambling companies, and it means that they must find a way to attract customers and stay in business. One of the strategies that gambling companies have implemented in order to survive is e-sports sponsorships. E-sports attracts millions of fans, and gambling companies believe that sponsoring e-sports teams will improve the brand’s image and attract new customers. These sponsorship deals are worth millions of dollars and have worked magic for most gambling companies.
It is, however, worth mentioning that there are concerns related to e-sports sponsorships. For example, there are people who believe that e-sports sponsorships will lead to problem gambling among young people. The rationale behind this is that young people prefer mobile games over sports and casino games.
The Future of Payments in the Digital Age is Upon Us
The world has evolved rapidly over the past few decades and so has transacting. Payment methods have seen an extraordinary shift from paperback to digital and by 2025, projections are that 53% of all ecommerce transactions globally will use digital wallets. By 2030, analysts expect cashless transaction volumes to more than double.
Paper money and physical transactions have lost relevance across the world, paving the way for the modern consumer – who prefer online buying, love throwing virtual goods into their e-shopping carts, and thrive on ‘drop at the door’ delivery options.
The global shift online
What accelerated this immense growth of digital payments was the COVID-19 pandemic, which forced companies and industries online, making room for a new, efficient, and secure way of transacting.
From the finance industry, to entertainment, sports, healthcare, and tourism – all sectors of society around the world were affected by the shift, which now also makes way for crypto and fiat currencies. One of industries most affected by the changing payment methods was online casinos. Did you know that 26% of people around the world gamble online on any given day? These are the people heavily reliant on safe online deposits and withdrawals. The great payment options that came into play broadened the transacting choices for people in different regions. Suddenly, there were many ways to send and receive money online. But the common are digital wallets (49%), credit or debit cards (32%), or account to account (9%).
Cryptocurrency and PayPal
And still new payment methods are coming in at lightning speed. In fact, already on the horizon are cryptocurrency payments (which includes digital currency kept on blockchain). For online gamblers these include crypto coins (like Bitcoin, Ethereum, Tether; crypto tokens; and NFTs (non-fungible tokens). These support smart contracts and are autonomous, unmodifiable, and irreversible payments from one account to another. For casinos, these methods ensure an elevated level of safety for players.
In 2023, 3.3 million US adults used crypto currency for payments. Globally crypto payments reached around $9.28 billion, while NFTs surpassed $1 billion.
Another growing payment method globally is PayPal. According to Statista, it had 431 million users by the end of Q2 2023. The value of the transactions processed reached US$337 billion. PayPal saw incredible growth over the past few years and as of March 2023, 91% of online users in Germany and 84% in Brazil were using PayPal for online casino payments. For United States, the figures stood at 81% and Canada at 85% respectively. By 2023, PayPal became legal in specific areas within Europe, India, Ireland, Japan, Latin America, Malaysia, North America, Netherlands, and Sweden. It relies on a Bank ID, Trustly and Plaid.
Another type of payment method on the horizon is Central Bank Digital Currencies (CBDC). These include DCash (Eastern Caribbean); e-CNY (China); eNaira (Nigeria); e₹ or eINR (India); and Digital Ruble (Russia).
By 2023, some 11 countries had adopted CBDC including Nigeria, Anguilla, Jamaica, The Bahamas, Saint Kitts and Nevis, Antigua and Barbuda, Montserrat, Dominica, Saint Lucia, Saint Vincent and the Grenadines, as well as Grenada. Another 53 countries are already in advanced planning stages to adopt CBDC, while 46 others are still researching the topic.
The Predictions for Payments Has Never Been Brighter
Nearly all global regions have seen increases in all payment revenues. APAC in 2020 stood at $611 billion in payment revenue and by 2025 this is expected to increase by 42% to $932 billion. North America’s payment revenue of $459 billion in 2020 is expected to hit $609 billion by 2025 (a 28% increase). Europe’s $237 billion in 2020 is projected to balloon by 26% to $307 billion by 2025, while LATAM’s $127 billion in 2020 will increase by 40% to $190 billion by 2025. The MEA region’s 2021 payment revenue of $64 billion is expected to grow by 27% to $84 billion by 2025.
What this means is that the days of paper money have gone the way of the dinosaur. Physical transactions are long behind us and by 2030, analysts expect cashless transaction volumes to increase rapidly.
Companies and industries need to prepare for the future of digital payments or risk falling behind their competitors who are paving the way for the modern consumer. All industries and societies are affected, including online casinos and igaming enthusiasts. So, get in gear and do not be left behind. The future of digital payments is already upon us. Are you ready?
About MDC
MDC stands as a pioneer in the digital payment revolution, offering a leading resource for online casino enthusiasts. With digital wallets becoming increasingly prevalent in global e-commerce transactions and cashless transactions on the rise, MDC remains agile in adapting to these transformative changes. Rooted in responsible gaming, MDC provides a secure and welcoming space for the growing community of online gamblers worldwide.
References:
- atlanticcouncil.org/cbdctracker
- forbes.com/advisor/in/investing/digital-rupee
- ncbi.nlm.nih.gov/pmc/articles/PMC10070505
- merchantsavvy.co.uk/payment-fraud-statistics
- szilaghi.com/where-is-legal-the-online-gambling-in-2023
- minimumdepositcasinos.org/casino-payment-options/paypal
- oberlo.com/statistics/most-popular-online-payment-methods
- statista.com/outlook/dmo/fintech/digital-payments/worldwide
- enterprisersproject.com/article/2022/10/future-payments-6-predictions
- cognizant.com/en_us/industries/documents/state-of-global-payments.pdf
- dymit0g8an2f3.cloudfront.net/ACI_Prime_Time_Report_2023_updated.pdf
- insiderintelligence.com/content/crypto-payments-will-push-past-crypto-winter
- pewresearch.org/short-reads/2022/10/05/more-americans-are-joining-the-cashless-economy
- mckinsey.com/featured-insights/mckinsey-explainers/what-is-central-bank-digital-currency-cbdc
- fisglobal.com/en/insights/what-we-think/2022/april/5-factors-driving-the-growth-of-digital-wallets
- techopedia.com/russia-approves-digital-ruble-will-governments-try-to-replace-cryptos-with-cbdcs
- aciworldwide.com/blog/billing-and-payments-forecast-for-2023-predictions-from-industry-experts
- pwc.com/gx/en/industries/financial-services/publications/financial-services-in-2025/payments-in-2025.html
- statista.com/chart/30296/number-of-countries-currency-unions-with-central-bank-digital-currencies-in-advanced-exploration-phases
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Celebrity Gamblers: Sol Kerzner’s Effect on Casinos in Africa
Solomon Kerzner, popularly known as Sol Kerzner, was a South African business mogul known for founding some of the biggest hotel groups in South Africa and across the world. He is known for founding the famous Sun International Hotel Group and the Southern Sun Hotel Group. Sol Kerzner was born in 1935 to Jewish immigrants Morris Kerzner and Bertha Kerzner. Moreover, his parents operated a small fruit business before joining the hotel business.
Sol Kerzner’s name cannot go unmentioned when talking about land-based casinos and online casinos in South Africa. The South African Tycoon created a business empire that revolved around land-based casinos. In fact, the Sun International casinos in South Africa are available in 8 provinces out of 9 in the country. Sun International has also moved online, with Sunbet offering among the best South African casinos and sports betting to South African players.
Sol Kerzner Information
The South African casino mogul, Sol Kerzner, is a self-made billionaire. His career path dates back to 1962 when he purchased his first hotel – Astra Hotel – in Durban. This hotel business blossomed within no time resulting in the construction of a five-star graded hotel in Umhlanga. This resort, named Beverly Hills Hotel, was opened in December 1964. After Beverly Hills Hotel, Sol built another 450-room hotel, namely Southern Elangeni & Maharani. In 1969, Sol Kerzner partnered with South African Breweries to establish a chain of Southern Sun Hotels.
In 1979, Sol Kerzner built Sun City Resort which became one of his most successful business ventures. This project included a man-made lake, four hotels, an entertainment center with a 6000-seat arena, two golf courses, a casino, and several water rides and attractions. In 1996, Sol opened Mohegan Sun, a world-class gaming resort located in Connecticut. This 240-acre resort on the Thames River was developed after an agreement with the Mohegan Indian Nation. Sol Kerzner has since expanded his hotel and casino business in other countries such as Mexico, Dubai, Mauritius, and Maldives.
Here are some quick facts about Sol Kerzner:
| Nickname | Sol Kerzner |
| Real name | Solomon Kerzner |
| Date of birth | 23rd August 1935 |
| Nationality | South African |
| Education | University of the Witwatersrand, B.Com (Accounting) |
| Occupation | Founder and Chairman, Kerzner International |
| Net worth | $600 million |
| Height | Around 5 feet 6 inches |
| Spouses | -Maureen Adler -Shirley Bestbier -Anneline Kriel Heather Murphy |
| Children | -Andrea Kerzner -Howard Kerzner -Beverly Kerzner Brandon Kerzner -Chantal Kerzner |
| Most successful business venture | Sun City Resort |
| Death | 21st March 2020 |
South Africa’s Answer to Steve Wynn
Sol Kerzner, an accountant turned hotelier, has been competing with other American billionaires such as Steve Wynn. Kerzner is known for developing Sun City, which is one of the best holiday resorts in South Africa. On the other hand, Steve Wynn is known for operating Wynn Resorts, a company with high-end hotels and casinos across the world.
Both Kerzner and Steve Wynn made great achievements within a period of 10 years. For example, the Sun City project, which began in 1979, included 4 hotels, two golf courses, and a man-made lake. The project also had an entertainment center with a 6000-seat arena and several water rides. All this was done within 10 years.
Wynn Resorts Limited, on the other side, developed several properties between 2005-2016. The company’s first project was Wynn Las Vegas, which was opened on 28th April 2005. The company’s second project was Wynn Macau, which was launched on 5th September 2006. Encore, which is an extension of Wynn Macau, started construction on 28th April 2006. Encore at Wynn Macau was also opened on 21st April 2010. Later in 2016, Wynn Palace in Cotai was opened.
Did Sol Kerzner use the Casinos he Owned?
Sol Kerzner is the brain behind some of the largest gambling complexes in South Africa and across the world. For instance, in South Africa, he owned Sun City, which is the biggest hotel and casino in South Africa. This land-based casino offers a wide variety of offline casino games, such as slots and table games.
Sol Kerzner also owned other gambling resorts, such as the Mohegan Sun, Paradise Island Resort, and Atlantis Resort in the Bahamas. While Kerzner owned all these gaming resorts, he was never spotted playing at his casinos. In other words, the information about whether he gambled or not is not in the public domain. All we can say is that he was truly in love with the gambling business, and we can assume he gambled in private.
The Legacy Sol Kerzner Leaves Behind
Sol Kerzner was a man determined to do what many people thought was impossible. He will be remembered as a man who changed the South African hospitality and casino industry for the better. His legacy in South Africa includes high-end casinos spread across 8 provinces. The most popular resort that is synonymous with Sol Kerzner is the Sun City Resort, located in the North West Province. This resort has two Golf courses and a casino with hundreds of slot machines and over 40 table games.
If you are residing in the Western Cape, you can visit the GrandWest Resort and experience world-class entertainment. In the Eastern Cape province, you can play slot machines and table games at Boardwalk, located in Port Elizabeth. And if you are in Limpopo or Gauteng, you can play at Meropa and Carnivore City, respectively. Other resorts you can visit include Flamingo in the Northern Cape and Sibaya in KwaZulu Natal.
Sol Kerzner’s legacy goes beyond South Africa. For example, the Americans will remember him for opening the Mohegan Sun Resort in Connecticut. He will also be remembered for playing a big role in the development of Atlantis Resort in the Bahamas. Overall, we can say that the legacy of Sol Kerzner will live forever. Sun International is even determined to make it better by launching new resorts in SA and across the world.
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Sun International is evolving day by day. The company has now moved its gaming products online, which means you can play from the comfort of your home. The gaming products, which include online slot machines, table games, and sports, are offered through Sunbet. To play online, you only need to visit the Sunbet official website, sign-up for an account, and make a deposit.
Sunbet is 100% legal and legit in South Africa. In fact, the site is licensed and regulated by the Western Cape Gambling and Racing Board. You can, therefore, register an account and place bets with peace of mind. And remember, Sun International has excelled in land-based casinos, which also means they will soon become the leader in iGaming and Sportsbook.
Sol Kerzner Beyond South Africa
Sol Kerzner’s hotels and gaming resorts go beyond South Africa. In 1994, the South African Tycoon purchased Paradise Island Resort, a 1,500-room resort and casino located in the Bahamas. Sol re-developed this property, transforming it into a 2300-room resort and casino with a man-made marine habitat. In 1996, Sol Kerzner opened the Mohegan Sun Gaming Resort in partnership with the Mohegan Indian Nation. This 240-acre resort based in Connecticut was later expended through a $1 billion investment.
Kerzner also acquired other properties in different parts of the world, including Dubai, Mexico, Maldives, Mauritius, Morocco, and China. Sol Kerzner died on 21 March 2020. Furthermore, most of his properties are now managed by Sun International, One & Only Resorts, and Kerzner International.
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Find Out More About New Zealand Casinos
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Pariplay strengthens its presence in Latin America by partnering with Eyas Gaming in Brazil
Pariplay has begun operating in Argentina, Panama, and Mexico as a result of a strategic partnership with Eyas Gaming in Brazil. This will expand Pariplay’s presence in the Brazilian gambling market, offering players a wide range of exciting entertainment options at online casinos.
With the experience and shared knowledge between both companies, the partnership is expected to have a positive impact on the gaming industry. It also reflects the ongoing growth of the sector in Latin America and the potential it brings for new business opportunities.
What the partnership entails
Eyas Gaming is already established in Brazil, where it has become highly popular, making this collaboration a significant milestone for Pariplay. The Brazilian market is the largest in Latin America and is a strong market to conquer in the region.
The online casino market in Brazil and Latin America has experienced significant growth in recent years. Latin America has witnessed an increase in the adoption of digital technologies and greater connectivity, driving the growth of online gaming in the region.
According to reports, the online casino market in Brazil is continuously expanding, with projections indicating continued growth in the coming years.
Key regional trends in the casino market include the growing popularity of online gambling, especially among young people who often seek casinos with minimum deposits. Improved technological infrastructure and increased access to mobile devices have enabled more people to join online gaming platforms.
Online gambling regulations are evolving in some Latin American countries, providing greater security and confidence for both operators and players. This has led to increased player participation in online casinos, and the expansion of the range of games and platforms available in the region.
In conclusion, the online casino market in Brazil and Latin America presents significant growth potential due to the increasing penetration of the internet and the rising adoption of digital technologies. With ongoing amendments to regulation and a broader offering of content and platforms, the market is expected to continue flourishing for years to come.
With this new partnership between Pariplay and Eyas Gaming, players will experience impressive Pariplay gaming products in Brazil, including a wide selection of third-party products that will be available through the renowned Fusion platform.
For the first time, Eyas Gaming users will be able to enjoy the popular portfolio of Wizard Games, which includes over 130 modern and unique games, including hits like “Princess Celina and the Frog” and “Book of Eternal Romance.”
Both Eyas Gaming and Pariplay aim to breathe new life into the online gaming industry and provide better casino offerings, not only in Brazil but throughout the region.
More about Eyas Gaming
Eyas Gaming is a Gibraltar-based company, backed by the Gauselmann Group headquartered in Germany. The Group is one of the country’s leading manufacturers of slot machines and arcade games.
Their value proposition is based on establishing partnerships with media and gambling companies worldwide, launching new brands, and creating seamless gaming experiences tailored to each market.
Utilizing the power of the Bede platform, they provide access to a wide range of content and a platform that is already integrated with numerous leading iGaming providers. Their commitment to quality and excellence is reflected in their extensive portfolio.
Eyas Gaming has managed to stand out in the competitive world of iGaming due to their focus on innovation and creativity. Their team of expert developers and designers consistently strive to create exciting and engaging games that meet the needs and preferences of all players.
Their focus on creating exciting products and services has made them popular among gamers and this has help expand their presence in various markets including Latin America.
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Free spins or bonus spins the most common casino bonuses you will find at the best online casinos in Canada. However, the free spin bonus offers vary in terms of amounts, the free spin value, and the games they are available on. You may, for instance, come across a 1$ deposit casino offering more extra spins with a low spin value but available on slots with low RTPs. In such a case, you will have more bonus spins for playing slots, but you won’t win big.
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30 Free Spins at Royal Vegas Casino
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40 Mega Moolah Spins at 7Bit
7Bit Casino is also on the list of those Canadian casinos that you can sign-up with and receive free spins for only $1. The casino made an online debut in 2014 with a license from the Government of Curacao. As a new patron, you can deposit $1 and get 40 free spins at 7Bit. This new player bonus is available on the famous Mega Moolah progressive jackpot slot from Microgaming.
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Find Out More with Our Canada Casino Reviews
$1 deposit casino sites in Canada are a great way to play casino games without investing a lot of money. A minimum deposit of $1 can also trigger free spin bonuses, allowing you to spin your favourite slots for free. We have already highlighted some of the best $1 deposit casinos in Canada with free spins, so you don’t need to waste time finding one. If you want to learn more about the casinos, you can check out our honest Canada casino reviews. Our reviews have more information about all promotional offers, game selection, customer support, and much more.
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