August 21, 2024

Betano to open its doors in the UK

By Shadrack Kairu

Betano is set to launch in the UK sometime this summer. This comes after the brand’s owner, Kaizen Gaming, entered into a white-label agreement with tech provider BVGroup in a strategic move that will allow its flagship Betano brand to open its doors in the UK.

Through this partnership, Kaizen seeks to spawn in the competitive UK online casino market by combining Betano’s global brand recognition with BVGroup’s proprietary software and extensive knowledge of the UK market.

Kaizen Gaming’s Chief Commercial Officer (CCO) Julio Iglesias Hernando reportedly told SBC News: “It is a challenge to enter one of the largest regulated online markets in the world. A bit like competing in the Premier League. To ensure a successful entry, you need excellent partners.”

“Finding the right partner has been a top priority for us. This is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success.”

Betano’s UK launch marks a major milestone in its global expansion efforts. Besides being operational in Europe, Africa and the Americas, the betting firm is the official sponsor of the 2024 UEFA Euro, where it will join hands with AliExpress, Adidas, and Alipay among other partners. It is also the main sponsor of the 2024 CONMEBOL Copa America.

What can the UK players expect from Betano?

Betano is one of the leading sports betting and online gaming operators currently, which is operating internationally. When it finally lands in the UK, it will have a lot to offer. First and foremost, it will bring cutting-edge technology to the UK. Besides, safety and responsible gaming will be the core focus of the brand. Among others, players can expect in-play betting, enhanced access, bet boosts and a sophisticated bet builder tool.

In-play betting involves placing a wager during an event. This could be, for example, betting on football, horse races, golf tournaments, or any event while that event is still running. In-play betting goes by many names. While some sportsbooks call it in-play or in-game betting, others say live betting or run betting, but they all mean the same thing.

Enhanced access offers players improved odds on multiple selections. An acca brings together multiple bets in one mega wager. To win the overall bet, each leg of your acca, or accumulator, must win. This may be difficult to win but provides potentially bigger returns.

Bet boosts are promotions where players get better odds on certain markets. With bet boosts, bookmakers remove some of the juice, effectively increasing potential returns for the same amount of risk. Using this offer, you can get a significantly higher payout than you would otherwise.

A bet builder tool enables players to create customised bets to their individual liking. You can use this tool to create your own bet by simply combining several markets from a selected event into a single bet. You’ll find an extensive range of markets for each fixture, so you can pick out whichever piques your interest.

As briefly mentioned above, Betano will have a particular focus on player safety and responsible gaming. This online gambling operator is licensed and regulated in every country where it is live, making it safe for players to explore.

“As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth and our partners share our vision’, said Julio Hernando.

BVGroup, Kaizen’s partner in this new UK deal, holds valid licences in the UK, Ireland, Gibraltar and Ontario.

Additionally, it owns and runs multiple sports betting brands, online casinos and bingo sites. Most importantly, this gaming company is dedicated to responsible gaming initiatives. What this means is that Betano will feature BVGroup’s extensive suite of safer gambling tools.

Brent Almedia, Chief Commercial Officer of BVGroup reportedly said: “Kaizen Gaming, with its flagship Betano brand, has cemented its status as a leading online gaming operator, evidenced by its partnerships with the world’s largest sporting events, including the 2022 FIFA World CUP and now the 2024 UEFA Euro and the 2024 CONMEBOL Copa America”.

“We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market. We are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience they expect from such a reputable brand”.

Overall, there is a lot that Betano is set to bring to the UK. From high-end technological solutions to responsible gaming practices, it seems that this brand has it all, and if that’s the case, it is poised to become one of the most frequented sports betting sites and online casinos in the UK once launched.

Background of Betano and BVGroup

Betano is an online gaming site owned by Kaizen Gaming. It offers casino and sports betting opportunities, the brand launched in 2018 but has since expanded to several countries globally. According to the most trusted Betano casino review, the site is currently available in 11 countries: Canada, Germany, Brazil, Portugal, Chile, the Czech Republic, Peru, Ecuador, Nigeria, Romania and Bulgaria.

This brand is an expert in sports betting and casino gambling. For starters, Betano is home to over 30 sports. Its catalogue includes all major sports such as football, basketball and soccer, as well as niche sports such as chess, surfing and snooker.

On top of that, there are plenty of amazing features like a generous welcome bonus, enhanced odds, bet builder and early cashouts. Plus, it utilises the latest technology to ensure a user-friendly interface and engaging gambling experience.

If you enjoy casino games, Betano caters to your needs. It has a rich and dynamic online casino site featuring over 2000 high-quality casino games to enjoy. In addition to online slots, roulette, baccarat and live dealer games, there are Betano branded games to play, including games like Betano Bonanza, Crabbin’ Crazy Betano and Betano Mines, which add a new flavour to your online casino experience.

Most importantly, the games on this site are supplied by top software providers in the business. You’ll encounter games from Pragmatic Play, Play Tech, Red Rake Gaming and Endorphina among other big soft providers.

Meanwhile, BVGroup is a leading iGaming tech provider based in Gibraltar. It was founded more than 75 years ago as a trackside bookmaker, but now the company has grown to become one of the world’s largest independent gambling technology providers, with a reputation for innovation and reliability.

It offers full-service, end-to-end technology solutions for gambling operators. The company owns licences in Gibraltar, Great Britain, Ireland, Germany, Malta and Ontario, enabling them to serve multiple brands across the gaming verticals of sports, casinos and bingo.

Along with its flagship B2C BetVictor brand, the company manages several partner brands, including talkSPORT BET, Primatch and BildBet. Its extensive knowledge and experience, coupled with its proprietary technology, allows BVGroup to offer an exceptionally strong suite of tools to manage gambling companies and forge quality, lasting relationships.

BVGroup is committed to delivering cutting-edge solutions, protecting customers from gambling-related harm, and providing superior gaming experiences through innovative products. Not surprisingly, it has become a trusted partner for many online gambling operators seeking to elevate their offerings.

To sum up, Betano’s entry into the UK market represents an exciting chapter in its journey of expansion and innovation. Backed by technological expertise and experience as a long-standing UK operator, Betano will have what it takes to compete favourably with the best UK online casinos.