January 24, 2019

New Technology in the Online Casino Industry

If you think that online casino industry has remained untouched with the impact of technology, you cannot be more wrong! People may not always think of casinos while emphasizing the benefits of technological advancements, but in many ways, the casino industry has been one of the early movers when it comes to extracting the most out of the rapidly changing technology landscape.

The internet and mobile technology have changed the face of several businesses – from car rental to ordering food. Today, it’s highly unlikely that you can find a business without a digital footprint. The gambling industry is no exception to this change of trends. The ever-growing list of online casino sites surely points to the changing dynamics of the technology-oriented business model as far as casino gaming is concerned.

It’s a fact that, the technology, online casinos are using nowadays have made them some of the most advanced and forward-thinking online businesses around. The online casino industry is consistently using new and advanced technologies to improve the gambling experience. That includes improved games, state-of-the-art security measures, better accessibility, enhanced member services and much more. Let’s explore some of the trending technologies that have changed the face of the online casino industry.

Incorporating the Accessibility of Mobile Technology

With the number of mobile users threatening to touch the figure of 5 billion globally, the online casino industry finds itself as one of the early adopters to the trend of mobile portability.

Most of the online casinos, if not all, have developed a mobile-friendly version of their gaming portal in order to attract the smartphone users. Responsive themes, mobile-friendly interface, easy navigation, and mobile compatible games are a few of the cues that the gambling ventures have implemented to boost their member count.

The convenience and portability of mobile devices mean that the players can keep on playing their favorite games even when they are on the move. Apart from mobile browser-based games, apps developed specifically for mobile devices opens up a new possibility for gambling enthusiasts. No matter whether you are using an Apple iPhone or Android/Windows smartphone, there are dedicated apps to complement your personalized requirement.

To promote the trend of mobile usage, many online casinos even offer bonus spins and/or cash rewards. It turned out to be a great incentive for the players which has changed the industry to make it more accessible to a wider audience.

Making Use of Latest Web Technologies

Online casinos are popular mainly because of the convenience they offer over land-based casino hotels. The players need not go all the way out to a specific location. They can indulge in gaming right from the comfort of their couches. Web technologies play an important role to achieve that feat.

The game developers are always looking forward to designing a gaming portal that would be universally compatible. The aim is to make the gaming portal accessible to the widest possible group of users without any compatibility issues. Latest developments in web technologies, such as HTML5 and Flash, have made it possible to develop games that would not be limited to specific platforms. As things stand as of now, all the users would need is the latest web browser program to join the unlimited fun.

Making Use of Future-Oriented Technologies

Future-oriented technologies like Virtual Reality, Artificial Intelligence, data mining, and modelling, are making their presence felt in the online gambling niche. Such technologies have taken the world by storm in recent years and online casinos didn’t miss out on the opportunity to add an all-new dimension to the user experience.

The industry experts have touted Virtual Reality to be the next big leap forward as far as online gaming is concerned. Millennials are fond of VR technology and the games built around VR are sure to appeal such potential users. The use of VR headsets is providing the users with an opportunity to replicate the feel of real world casinos. It makes the players feel the thrills of land-based casinos while continuing to enjoy the convenience of online casinos at the same time. As the VR and AI technology continue to improve at a rapid pace, one can expect that the online casinos will get more advanced to offer the players an even better user-experience in the future.

Enhanced Security to Safeguard Members’ Interests

As a service-based industry where consumers’ money is involved, the online casino sites readily realized the importance of implementing new-age security measures. The online casinos don’t take the security of players for granted since their reputation and brand value are at stake. SSL encryption to secure data transfer is currently a standard practice. Proactive network monitoring to combat against web-based vulnerabilities has become a priority.

To protect the members’ financial data, there is an added emphasis on adhering to PCI and DSS standard security guideline. Virus/malware protection and firewall implementation are the other advanced security measures that online casinos take quite seriously.

Implementing High-Quality Graphics and Sound Effect

As far as any gaming initiative is concerned, the first and foremost objective is to keep the players entertained to the fullest. That’s why the online casinos strive hard to provide an interactive and immersive experience for all the customers.

There has been a revolution in the development of graphics and animation technology in recent times, and the online casino industry is among the pioneers to make use of the resulting advancements. The game developers are leaving no stone unturned in their quest to implement the highest standard graphics. Cutting-edge audiovisual aids coupled with impeccable animation effects have resulted in the development of incredible gaming experience. Add to that the addictive nature of casino gambling, and they have a perfect solution to keep the players engaged for long hours.

Using Convenient Online Payment Technology

No matter whether it is internet banking, credit/debit cards, or the more recent eWallet solutions, online casinos try their best to make the payment process as convenient for the members as possible. With instant payment realization facility, the players can get on with their favorite games right after making their deposits. Same holds true for withdrawal of funds as well. The players have a wide variety of options to choose from.

Thanks to the new-age banking technology, it usually takes no more than 2-5 days for the players to get their winning rewards credited directly to the bank account. Implementation of Payment Card Industry Data Security Standards (PCI DSS) ensures safe transmission of information and funds over electronic pathways – giving the users complete peace of mind.

Data Analytics is Changing the Way We Play

While we have already talked about how technology is revolutionizing the online casino industry, data analytics deserves a special mention here. It has enabled online casino websites to serve their customers more precisely. Data analytics equips the online casinos when it comes to noticing customers’ behavior and trends.

This provides them with an edge over their competitors, while also enabling them to attract more and more consumers. There are a lot of casinos which have a leg up when it comes to utilizing the technology to its best. They can now change the online user experience almost instantly in real time as per their needs. They can also offer lucrative welcome bonuses along with other incentives.

This also enables them to know more about the games which are more popular in a certain age group, location and gender. Players can simply login and enjoy games suggested to them as per their preferences.

Personalisation surely goes a long way in attracting consumers, and this is what has transformed the online gambling industry immensely.

An Attractive Variety of Gaming Options

You might argue that nothing can beat the magic of land-based casino. You might be correct to an extent, however, the truth still remains the same. The technology has made the online casino industry far more lucrative than the traditional one.

Undoubtedly, land-based casinos have a huge selection of games, but still the variety that they have on offer is greatly influenced by the physical size of their establishment. As, the bigger the area, the more games  there are and so on. However, this is not the case with online casinos, wherein most of them boast of having 1000+ games in a range of categories including slot machines, many types of roulette games, and video games and so on.

What’s more, players no more need to spend a bomb to visit Las Vegas to make the most out of the casinos. Nor do they need to wait for the other players to finish. They can play at anytime from anywhere and explore a range of games from the comfort of their games.

This is perhaps one of the dominating reasons why online gambling has taken over the land-based casinos.

The Bottom Line

The online casino industry is dynamic as far as technological developments are concerned. The technologies are constantly evolving and the game developers are trying their best to extract the most to their advantage. We have already witnessed the convenience and portability brought by mobile apps. Future-oriented technologies, like Virtual Reality, too are making their presence felt. There has also been a considerable attempt at improving the security standards.

To sum things up, online casinos have long been using innovative technology to make the industry thrive. It’s also the most logical way to stay a step ahead of the rivals in this highly competitive industry. As new technologies continue to take the industry by storm, it will be exciting to see where it will take the online casino industry in the near and distant future.

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