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Spelinspektionen taking aim at Twitch for illicit online casino advertising
By Shadrack Kairu
There is a new trend in Sweden where top social media influencers have been leveraging their huge followings on the streaming platform Twitch to promote unlicensed online casinos.
During a six-week investigation, undertaken by Sveriges Television AB (SVT), known as Kulturnyheterna, the unit analyzed the broadcasts of the most prominent Swedish streamers on Twitch.
According to their report, 8 out of 10 Swedish influencers on Twitch were actively endorsing and advertising these unlicensed online casino platforms. This discovery is especially concerning, considering that these influencers collectively reach an audience of approximately half a million subscribers, predominantly comprised of young males born in the 1990s and 2000s.
During their live streams, the researchers observed that 60% of these influencers employed direct marketing tactics to lure viewers to these allegedly unlicensed gambling sites. These tactics included prominently displaying links to the casinos in their profiles and broadcasts, as well as dangling lucrative bonus offers to entice viewers to register accounts.
But wait, there’s more. The investigators also uncovered something truly disturbing – these influential streamers weren’t just passively promoting these illegal gambling sites, they were actually getting in on the action themselves.
The report states that the influencers were “seen making direct calls to gamble, playing along with their audience, and involving viewers in decisions on stakes, deepening the engagement in gambling activities.” They were actively encouraging their followers to place bets and even collaborating with them on how much to wager. This brazenly unethical behaviour has caught the attention of Sweden’s gambling regulator, Spelinspektionen. And let me tell you, this agency has been beefed up in recent years with some serious enforcement muscle to crack down on the scourge of unlawful online gambling.
Now, they’ve got their sights firmly set on platforms like Twitch and the key role they’re playing in enabling these shady, illegal activities.
Swedish Gambling regulator Spelinspektionen targets Twitch
Kulturnyheterna has submitted its findings directly to Spelinspektionen, bringing to the forefront Twitch’s status as a primary nexus for the promotion of allegedly unlicensed online casinos.
While Spelinspektionen has not yet issued any direct commentary on the specifics of the Kulturnyheterna investigation, the regulator has been unequivocal in its stance that advertising unlicensed gambling is strictly forbidden under Swedish law. Moreover, confirmed violators allegedly risk facing severe repercussions, including prohibitive business bans and potential police intervention.
Updates to Sweden’s Gambling Act in 2018 conferred upon the agency enhanced enforcement powers, empowering it to directly mandate the blocking of financial transactions and internet access associated with suspected illegal gambling operations.
Equipped with these robust measures, Spelinspektionen is poised to exercise its authority and crack down on individuals or entities defying the law.
Similar action was taken in neighbouring countries
The issue of social media platforms allegedly being exploited to promote illegal online gambling transcends the borders of Sweden. Neighbouring countries have also taken decisive actions to address this concerning trend.
In Norway, for instance, the country’s Gambling Authority has implemented a strict zero-tolerance policy towards social media platforms facilitating the promotion of online gambling content. Over the past few years, the authority has enforced a rigorous blackout on gambling advertising, with exceptions only for state-owned monopolies.
As part of its robust crackdown, the Norwegian Gambling Authority has issued stern warnings to entities like Schpell.com, sending a clear message that the promotion of unlicensed gambling activities will not be tolerated.
This resolute stance mirrors the determined actions taken by Spelinspektionen in Sweden. Both regulatory bodies are unwavering in their commitment to preventing the exploitation of vulnerable consumers through alleged illicit online gambling promotions.
The gambling regulators in Europe, like the ones in Sweden, are really bringing the heat when it comes to illegal online gambling. They’re not playing around, and you can see it in the actions they’re taking.
Just last year, the EU passed new rules to give national regulators more power to crack down on gambling ads. They can now slap some massive fines on platforms that don’t play by the rules. So, these guys are making it clear they mean business.
Across Europe, these regulators have their sights set on stamping out illegal online gambling, especially when it’s happening on social media and streaming sites. They know that’s become a big way for this shady stuff to spread, so they’re using their new enforcement muscles to try and shut it all down. These authorities aren’t messing around – they’re bringing the hammer down to protect people from getting exploited.
Twitch’s checkered history with gambling content
Twitch’s gambling drama isn’t just a Sweden thing – it’s a global mess they’re dealing with. The platform has been getting hammered worldwide for how they’ve handled all this gambling content. Last year, Twitch supposedly updated its rules to try and curb the explosion of gambling streams. They banned streaming of gambling sites with slots, roulette, or dice games unless those sites were legit and regulated in the US or other places with solid consumer protections.
They singled out sketchy sites like Stake.com, Rollbit.com, Duelbits.com, and Roobet.com as off-limits. Twitch also said they’d keep an eye on things and might add more banned gambling sites later. But the Sweden investigation showed that even with these new rules, big-name streamers have still found ways to skirt around them and keep shoving unlicensed online casinos in front of their audiences.
This really makes you wonder if Twitch can actually enforce its own guidelines. Some people think their whole self-policing approach just isn’t enough to deal with this massive problem.
Conclusion: The fight against illegal online gambling continues
The revelations unearthed by the Kulturnyheterna investigation in Sweden have unearthed a deeply alarming trend unfolding across social media platforms worldwide. Prominent influencers, wielding the considerable influence of their extensive followings, are actively promoting unlicensed online casinos, effectively normalizing and glamorizing alleged illegal gambling activities to impressionable young audiences.
This is a problem that transcends Sweden’s borders. Neighbouring countries such as Norway have reportedly taken resolute action, with the country’s Gambling Authority issuing warnings and implementing a zero-tolerance policy towards the promotion of allegedly illegal online gambling content on social media.
Nevertheless, the struggle is far from over. As the Kulturnyheterna investigation was able to find, even when platforms like Twitch implement policies to curtail gambling-related content, clever influencers continue to find loopholes to exploit their audiences.
Addressing this grave issue will most definitely necessitate a multi-pronged approach, with regulators, platforms, and influencers each required to play a pivotal role. Regulators, for example, must continue to wield their enforcement powers and make examples of those who flout the rules.
Simultaneously, social platforms must bolster their content moderation activities and close any remaining gaps that permit illegal gambling promotion to evade detection. Influencers themselves must be held accountable for the consequences of their actions.
Ultimately, the battle against illegal online gambling concerns us all. The proliferation of these unregulated activities not only imperils players with potential financial and emotional harm but also carries broader societal implications, distorting markets and depriving governments of crucial tax revenue.
Guide to Hollywoodbets: Log in to Hollywood casino
Hollywoodbets is a renowned South African online casino with a rich history in the betting industry. It first entered the market in 1986 as Winning Form and after rolling success, the company rebranded and Hollywoodbets was born in the early 2000s.
It is a licensed betting operator with licenses from various provincial regulators including the Western Cape Gambling and Racing Board, and the Kwa-Zulu Natal Gaming and Betting Board. The primary betting product at Hollywoodbets is sports betting and horse racing. Players can place sports bets across thousands of competitive markets and popular sports features include cashout, same match bet builders, live betting, and tote betting.
Over the past few years, Hollywoodbets has spent time developing its online casino presence and today, it is considered one of the best casinos in South Africa. Through its online casino, SA players can enjoy playing slots, tables, and live casino games among many other benefits.
This is a casino brand that has become a household name, and as such, we decided to deep-dive into it to see what all the fuss is about. In doing so, we compiled a detailed guide on its features, and below we unpack the Hollywoodbets casino login process, how to create an account, and what to do if you have forgotten your password. We have also provided some insights into the current welcome bonus offer for all new players.
Recover your lost Hollywoodbets password
Keeping track of all your online passwords is no easy task, and with the advanced cyberattacks today, it’s important to have unique passwords for different online accounts. Should the time come when you forget your Hollywoodbets password, do not panic; we are here to help you navigate your way to recovering and resetting it. The Hollywoodbets password reset process has a few steps and below is a step-by-step guide on how to reset your password:
- Step 1: Click the log in button and select the forgot password option.
- Step 2: A prompt will appear to receive your password reset process, and you should select either the SMS or Email option.
- Step 3: A link will be provided to your preferred option, and players should access the link.
- Step 4: Through the password reset link, players must enter a newly updated password and confirm the new password.
- Step 5: Once your new password has been accepted, access the log in portal and enter your new account details.
How to login to Hollywoodbets casino
Logging into your Hollywoodbets account is straightforward and can be completed at the touch of a button. We recommend players save their account details to ensure a faster login process. However, only do this if you use your own laptop or mobile device. This casino allows players to use the site on various devices such as mobile, desktop and an app, and the login process is the same on all platforms. Below is a step-by-step guide on how to login to your Hollywoodbets account:
- Step 1: Click the purple log in button at the top right of the Hollywoodbets homepage.
- Step 2: Enter your username and password. Once successfully entered, click the purple log in button, and you will have access to your account.
Hollywoodbets South Africa bonus
New players are immediately rewarded after they create an account. A welcome offer is available for all new SA players, which combines a no deposit offer and a free spins bonus.
Hollywoodbets R25 Sign Up Bonus + 50 Free Spins on Habanero Games
Newcomers who create an account can claim the R25 no deposit registration bonus. This is a sports free bet with 1x wagering requirement at minimum odds of 1.50 (5/10). This bonus must be used within 24 hours from the time your account is activated.
The 50 free spins is only available on select Habanero slot games including Hot Hot Hollywoodbets, Before Time Runs Out, Calaveras Explosivas, Candy Tower and Jellyfish Flow. Free spins are fixed at 60c per spin and expire after 24 hours. Any winnings on the free spins must be turned over 5x. The maximum winning on the welcome bonus offer is capped at R1200.
Play with OTT Voucher at Hollywoodbets
A successful online casino will also focus on its banking platform and we are pleased to inform players that Hollywoodbets has an encrypted banking platform. Players can transact with the assurance that it is safe and secure. Players are not charged for deposits, and leading payment methods include Debit and Credit cards, Instant EFTs, Bank Transfers and Prepaid vouchers.
Prepaid vouchers are the leading payment method for most South Africans, and thousands of retailers sell these voucher codes. One of the best types of vouchers is the OTT voucher. This is a prepaid 12-digit top-up voucher that can be used to fund your online casino account and pay utility bills. Hollywoodbets is an OTT casino and we encourage players to make deposits using this popular payment method. Below are some advantages of using these vouchers at Hollywoodbets:
Advantages of OTT Voucher Deposits at Hollywoodbets
- Leading deposit method at Hollywoodbets
- OTT Voucher is a safe and secure payment method.
- Zero transactional fees for all deposits.
- Fast transactions and deposits are processed immediately.
Hollywoodbets has an informative blog with plenty of resourceful videos and insights for players on how to make deposits. Below we provide a step-by-step guide on how to deposit using an OTT voucher.
- Log into your online Hollywoodbets casino account and access the cashier portal.
- Select the deposit banner and choose the OTT Voucher payment method.
- Enter the 12-digit OTT Voucher code, and once successful, the deposit should reflect immediately.
Tips to keep your Hollywoodbets account secure
Keeping your Hollywoodbets account secure is imperative for players, and there are various measures to adopt and protect yourself from potential threats. All users should ensure they use a secure password when playing at the casino, and the password should never be shared with anyone. Players should regularly update these passwords and create new ones on a monthly basis. Remember, your password should be strong and not something easy to guess. Ideally, we recommend using a password with a minimum of ten to twelve characters and combining numbers, symbols, capital and lowercase letters. To find out more check out our South African Casino Reviews.
Celebrate Labour Day by Playing at these NZ Casinos
New Zealand celebrated Labour Day for the first time in 1890, and commemorations ever since fall on the fourth Monday in October, adding an extra day to the weekend. Mostly referred to as Labour Day weekend, it is an exciting three-day celebration in honour of an eight-hour standard workday that made a better work-life balance possible. It’s also a public holiday enshrined in New Zealand law as a time to reflect on the efforts of the trade union to bring about balance and relaxation.
Labour Day is not only a time to appreciate the achievements of the trade union but also a chance for everyone to unwind and enjoy leisure activities. Kiwis believe the best way to spend leisure time is simplicity and endless fun at the top $1 deposit casino NZ. New Zealanders can also hang out at the finest $5 deposit casino sites or enjoy the $10 bonus buzz at Paysafe Casinos.
Start your Labour Day off with 40 free spins for $1 at Lucky Nugget
Lucky Nugget Casino hosts a Labour Day party in which new players kick off with 40 free spins in their $1 deposit casino bonus NZ. With Lucky Nugget’s celebratory party, players can enjoy a thrilling gaming experience without breaking the bank. The 40 free spins enables Kiwis to try their luck on exciting pokies, table games, and live dealer games while taking advantage of top-notch promotions available exclusively to them. Highly popular pokies include Captain Cash, Cutesy Pie, Don Deal, Double Dose, Chief’s Fortune, Crazy Crocodile, and Cosmic Cat.
Established in 1998, Lucky Nugget is powered by Microgaming, is eCOGRA certified, and owned by Baytree Limited. It is regulated and licensed by the Alderney Gambling Control Commission. Strongly supporting responsible gambling, this best online casino NZ utilizes stringent security controls and technology such as 128-bit SSL to ensure player privacy and safety.
Don’t miss this opportunity to start your Labour Day Weekend with a bang at Lucky Nugget Casino!
Registering a new account with Lucky Nugget Casino unlocks a series of exclusive minimum deposit bonuses, deposit $1 gets you 40 free spins on Arena of Gold. A second deposit of $5 activates 100 free spins on the Mega Moolah-linked Atlantean Treasures pokie, and a third deposit worth $5 or more unlocks the 150% match bonus up to $200. The minimum deposit welcome package is available to newly registered players only and is subject to wagering of 200x. T&C Apply.
Claiming the bonus is easy via a great selection of payments including Paysafecard, Visa, Skrill, Neteller and Skrill. Should you have any questions or simply wish to clear any uncertainties, customer support is available 24/7.
A Bonus not to miss this Labour Day is 50 Free Spins and a Match bonus for $5 at Mr Fortune
Mr Fortune Casino invites all Kiwis to deposit $5 and get 50 free spins + match bonus this Labour Day celebration. The welcome package at Mr Fortune Casino consists of three bonuses spread across the first trio of deposits making it the perfect match for a three-day weekend. The combination of a free spins bonus and bonus funds cater to both pokie, card & table games, and live casino players.
Operated and owned by Green Feather Online Limited, Mr Fortune Casino holds a Malta Gaming Authority, only caters to players over the age of 18, and utilizes SSL encryption to safeguard player information. Spending three days of bonus bliss starts with quick registration and claiming a 100% bonus of up to $700 and 50 free spins with your first deposit. The 50% bonus up to $300 and 60 free spins activates via your second deposit, and the third deposit gets you a 50% bonus worth up to $500 plus 70 free spins.
Take advantage of a tremendous trio of bonuses to enjoy three days of exciting entertainment at Mr Fortune Casino!
Payment methods ensuring instant access to the bonuses include Trustly, Zimpler, Neosurf, Interac, AstroPay, Paysafecard and Bitcoin. The winnings from the deposit bonuses require 30x wagering and free spin winnings are subject to 25x wagering while the maximum cash-out is $5,000, T&C apply.
Once converted Kiwis can withdraw their gains or choose to enjoy hours of fun with their bonus winnings playing the thousands of titles by Pragmatic Play, NetEnt, Games Global, Wazdan, RubyPlay, and Playson. The excellent selection of casino games hosted by live dealers at Mr Fortune is sure to add something unique to the Labour Day celebrations, with excellent titles such as VIP Blackjack with Surrender, Ultimate Roulette Live, Rumba Blackjack Live, Cricket War, 32 Cards Live and Live Mega Baccarat.
Finish your Labour Day off with a Match Bonus when you deposit $10 at Betway
Betway offers a special Labour Day match bonus on NZ$10 minimum deposits ideal for Kiwis who wish to chill at home. It is a straightforward new player offer that instantly turns a NZ$10 deposit into a bankroll worth NZ$30. The interesting part is the bonus structure, which includes both a 100% match bonus and 50 free spins each worth 20c. A second 100% deposit bonus follows the new player exclusive first deposit bonus and is worth up to NZ$300.
Betway is a one-stop entertainment hub for casino, live casino, Vegas game players and esports and sports betting enthusiasts. Managed by Betway Limited, Betway Casino is licensed by the Malta Gaming Authority, eCOGRA certified, and named one of the top NZ$10 Paysafecard casinos. The casino is also a haven for Kiwis who enjoy exclusive titles, the wide variety at Betway includes both table games and slots. The highly popular choice includes Betway Cash Megaways, Nevada Nights Scratch, Soccer Strike, Roulette Mega Moolah, One Shot Multiplier, Spin and Win, and Oridiron Roulette.
Creating a free account requires setting up a username and password, a few basic personal details, contact information, selecting your preferred currency, language and confirming you are over 18. The 100% welcome bonus requires Kiwis to opt-in and deposit NZ$10, while the 50 bonus spins are valid on 9 Masks of Fire. The bonus wagering requirements of 30x, and T&C apply.
The wide selection of quick and easy payment methods includes debit cards, e-wallets, credit cards, and prepaid vouchers. Betway’s help section offers several quick links that answer most questions, new players would ask, although, members can also contact support via live chat. The large selection of slots ensures many hours of enjoyment with new games including Chronicles of Olympus Zeus, Rugby Penny Roller, Lost Relics 2, Peter Hunter, Hercules 10K Ways, Apollo’s Rings, and Count It Up.
How Online Casinos are Levelling the Playing Field for Deaf Players
Sign Language is one of New Zealand’s official languages and Kiwis have just wrapped up Sign Language Week from 6-10 May 2024. It was a time to commemorate the push for more inclusivity in everything we do.
NZSL week calls on us all to imagine a society where barriers are minimized. Online casinos exemplify this shift – demonstrating that with thoughtfulness and integration of technology, an activity once inaccessible to many can become inclusive and a genuine source of enjoyment. The hope is that this model of adaptability will inspire other industries, expanding opportunities for the Deaf community across New Zealand.
We often think about accessibility in terms of buildings and ramps, but what about fun stuff? Believe it or not, online entertainment like online casinos are actually leading the charge in creating a more welcoming space for deaf players. Here’s how technology is bridging this gap.
Let’s imagine a hearing person entering a traditional casino. The first impression is likely one of excitement: the flashing lights, the constant jingle of slot machines, the buzz of conversation and laughter. Now, imagine that same experience from the perspective of a deaf individual.
Understanding the Barriers
- Sensory Overload: The sensory overload of a traditional casino can be disorienting and even anxiety-inducing. The constant barrage of sounds can make it difficult to focus.
- Communication Challenges: Communicating with staff or understanding crucial game announcements over background noise can create unnecessary hurdles for deaf patrons.
While well-intentioned, modifications to physical spaces can only go so far in fully addressing these challenges. The fact stays that traditional casinos are inherently designed with a focus on auditory experiences.
In 2013, the New Zealand Disability Survey found that around 5% of the population (over 240,000 individuals) reported a hearing disability. While we eagerly await the results of the 2023 Disability Survey, which will provide a more current picture, these figures still highlight the huge amount of people potentially facing some level of exclusion in environments reliant on auditory cues.
Online Casinos: Accessibility as a Core Value
The beauty of online casinos lies in their adaptability. Players engage from their own chosen environments, giving them unparalleled control. Sound levels are entirely customizable, and distractions can be minimized. But enhanced accessibility goes beyond mere convenience – here’s where we see inclusion from some casino platforms:
- Visual aids and clear interfaces: Uncluttered menus, visually presented instructions, and reliance on graphic indicators over sound effects make navigating and playing games easier for NZSL users.
- Accessibility settings: Players can adjust or mute background music and sound effects, significantly enhancing their experience.
- Subtitles/Captions: Video content (promotions, tutorials, etc.) should include closed captions to ensure accessibility for deaf users.
- Text-based communication: Live chat and email support provide alternative ways for deaf players to easily and effectively communicate with customer service.
It’s not just about the online pokies or poker tables. Online spaces foster connections that transcend physical limitations. Deaf gamblers from across New Zealand can connect with one another in forums and chat rooms dedicated to their shared passion. This social element creates a sense of belonging and provides opportunities to learn from more experienced players.
Technology’s role isn’t over. Exciting possibilities loom like sign language recognition software. This has the potential to revolutionize communication – potentially enabling players to sign directly with the platform, rather than needing to type. Also on the cards is game design with inclusivity in mind. Developers are looking at creating games with enhanced visual components, providing even richer experiences for deaf players.
So, the future does look more inclusive for deaf Kiwis in NZ when it comes to sign language and accessibility in general. We look forward to seeing the progress on the online casino front, and will be here cheering it on!
The best welcome offers at NZ online casinos for NZ$10 deposit
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If you want to enjoy online casino fun and make the most of exclusive $/€1 deposit casino offers, Bing Bong Casino is your best bet. Playing with this provider is legal in Germany and governed by the GGL, the Joint Gambling Authority of the States. This guarantees that you play at one of the most secure online casinos.
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Below, we will delve into the details of the casino bonus associated with a minimal deposit, providing you with the necessary insights to kick-start your gaming journey. Seize the moment, capitalize on the benefits of this bonus, and embark on an enriching gaming experience. Read on to find out more.
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Keep in mind the crucial role of wagering requirements. All winnings from casino free spins must undergo 30x wagering in online gaming venues. Additionally, the bonus remains valid for 48 hours. Though the timeframe may seem brief, newly registered players should find it manageable to meet the requirements.
More About Bing Bong Casino
Due to the consistently excellent feedback received, Bing Bong Casino has established itself as one of the most reputable online platforms. The bright and eye-catching advertising, which features a colorful design, is replicated on the website, contributing to a pleasant ambiance and a positive gaming atmosphere.
What separates Bing Bong from the competition is the fact that it is recognized as a trustworthy online casino in Germany. This track record is supported by certification and a reputable license. To grasp the trustworthiness and reputability of the casino, be sure to check out our Bing Bong Casino Review.
Being included on the safelist, a compilation of legal online gaming venues permitted for play in Germany, is a significant accomplishment. This whitelist, which the GGL manages, verifies that the casino satisfies all of the necessary safety regulations and standards for a trustworthy online gaming experience.
For German players, this affiliation brings added benefits. For instance, the platform is in German, eliminating language barriers. Also, players can fully submerge themselves in the game without being distracted by concerns since the customer service, which is essential for handling questions and issues, is both knowledgeable and extremely helpful.
Addressing modern needs, Bing Bong Casino caters to mobility. While there’s no dedicated app for download, the online casino boasts a mobile version. Accessing the website via a mobile device ensures a seamless and responsive format, adapting to the conditions for an optimal gaming experience on the go.
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Choosing a suitable payment method is essential to unlock a bonus with just a $/€1 deposit at any online casino. The array of available options reflects the casino’s legitimacy and underlines the scrutiny payment service providers undergo to verify an online casino’s legality. When selecting a payment method, factors like fees, duration, and limits come into play. Opting for a familiar option based on your past experiences is ideal.
At Bing Bong Casino, payment methods encompass eWallets like Neteller, Trustly, Skrill, and PayPal. Credit cards, including Visa and MasterCard, facilitate both deposits and withdrawals. Klarna, GiroPay, and bank transfers are popular, while newer methods like Google and Apple Pay are available.
While deposits are swiftly credited, withdrawal timelines may vary. eWallets offer immediate withdrawals, while other methods typically take 1-3 working days. Keep in mind that limits might be imposed, even in casinos accepting low deposits like $/€1. These limits, including a daily maximum of $/€1,000, are legally regulated.
Always look into details since some payment service providers can impose additional costs. Choosing the right method assures that financial transactions will be uncomplicated and risk-free.
Games You Can Play at Bing Bong
While the factors mentioned earlier certainly play a significant role, the heart of the online gaming experience lies in the game selection. At Bing Bong Casino, it’s not just about winning; it’s about deriving genuine enjoyment from the world of online gambling.
Given its German license, Bing Bong Casino focuses predominantly on slot machines, excluding table games and a live casino due to legal constraints. However, this limitation doesn’t imply a lackluster selection. On the contrary, the array of themes and game types on offer ensures that monotony is out of the question.
This $/€1 deposit casino proudly features an extensive range from reputable developers, including Merkur and Novoline, stalwarts in the industry. Play ‘N’ Go also contributes to the diverse offering.
The quality of slots hinges on the expertise of game developers who tirelessly craft new games and enhance existing ones. Crucial elements like effects, sound, image quality, and software contribute to the gaming experience.
This means you’ll find classics like Book of Ra alongside new, action-packed slots like Blazing Star. Moreover, slot enthusiasts can also capitalize on enticing bonus offers, providing a wide selection that promises both enjoyment and the potential for substantial wins. Keep an eye out for the continual addition of new games at Bing Bong, ensuring a dynamic and ever-refreshing gaming landscape.
Gamlinked May 2024
By Thadeus Geodfrey
Welcome to Gamlinked, where we have our finger on the pulse of the gambling industry. We capture the highs, lows, and everything in between, ensuring you’re up to date with industry developments, including the latest trends in top online casinos.
In this issue, we look at Ontario where the regulator raises concerns over World Boxing Association (WBA)-sanctioned boxing matches and potential match-fixing. Then, we discuss Westpac NZ’s new gambling block and GambleAware’s self-assessment tool. In South Africa, a political party is eyeing a gambling bill ahead of the election.
In the UK, the gambling lobby group UK Betting and Gaming Council is in senior leadership restructure. We close the roundup in Indonesia where there’s an impending crackdown on online gambling sites. Let’s look at these developments in detail.
Ontario Regulator Suspends Betting on Boxing Matches
There’s no betting on boxing matches in Ontario, according to the regulator, the Alcohol and Gaming Commission of Ontario (AGCO). It believes World Boxing Association (WBA)-sanctioned matches are too open to manipulation. The Canadian Press reports that the province worries about the risks of match-fixing and insider betting on these boxing matches. As a result, AGCO has asked all registered gaming operators, among them the best online casinos, to stop accepting wagers on WBA events till further notice.
But what has formed this decision? AGCO says they have reviewed the bets on a title fight between Yoenis Tellez and Livan Navarro held in Florida in December and identified suspicious patterns. An Ontario-registered iGaming operator and two independent integrity monitors detected suspicious bet patterns.
Some media reports allege that Tellez’s manager had placed a $110,000 bet that the match would last longer than 5 1/2 rounds.
While AGCO concluded that WBA events don’t meet the Registrar’s Standards for Internet Gaming, they’ve left room to reinstate the events should the regulated operators and online casinos demonstrate the WBA effectively supervises these events.
Perhaps the WBA can borrow a leaf from the Ultimate Fighting Championship (UFC). In December last year, AGCO had asked operators to stop offering bets on UFC events over similar concerns. But the UFC moved with speed to implement new protocols and within a month of the sanction, AGCO had reinstated UFC betting in the province. So, if WBA works cooperatively with AGCO, the matter can be resolved just as quickly.
“We don’t take this kind of action very often,” Registrar and CEO Karin Schnarr was quoted as telling media.
”And so when we do, it really, I think [it] signals the seriousness of this kind of situation,”
Schnarr said AGCO regulates and wants an open gaming market in the province where gamers can trust that the sports games offered by the registered operators are fair for betting.
But will AGCO also take action against the National Basketball Association (NBA) like it did UFC and now WBA?
The 30-team professional basketball league in North America has recently declared a lifetime ban for Jontay Porter, a former Toronto Raptors backup centre following an inquiry into gambling accusations. The investigation revealed that he shared confidential information with sports bettors, manipulating his participation in games for betting reasons, and placing bets on NBA matches. These actions breached league regulations.
In a follow-up statement to the event, Schnarr acknowledged the action taken by the NBA, saying the prompt and decisive action on a serious case of alleged insider betting and match-fixing demonstrated how seriously they take matters related to game integrity.
Schnarr, who is a Laurier Associate Professor, insists that all the registered operators in Ontario must ensure the games they provide are effectively supervised by a sports governing body. These sports bodies have to have and enforce codes of conduct prohibiting betting by insiders.
On the current ban on WBA-sanctioned boxing matches, she said the action by the NBA sharply contrasts those by the WBA, as the latter’s Code of Ethics does not explicitly prohibit betting by insiders. She also added that no evidence demonstrates any effort to curb such fraudulent incidents in the boxing match. WBA has made no effort to the required action concerning the Yoenis Tellez and Livan Navarro fight betting incidents.
If WBA-sanctioned fights lack betting safeguards, would you still trust even the best Canadian online casino to predict Mike Tyson’s retirement bout against Jake Paul?
New Zealand Banks Introduce Credit Card Blocks to Mitigate Gambling
New Zealand financial institution Westpac has introduced a new system to help gambling addiction. Their new online banking account can block debit and credit cards for gambling payments.
“By introducing the gambling block, we’re empowering our customers to stay in control of their finances,” Louisa Brock, Westpac NZ Manager of Financial Inclusion and Vulnerability reportedly told media. “ We know gambling can become an addiction for some people, at which point it can cause significant harm.”
Ms Brock, who leads the bank’s Extra Care team, says customers have been asking for this optional block.
Well, how does this Westpac account block work?
Westpac customers can request a gambling block by calling the bank or visiting the nearest branch to apply the block to all their credit/debit cards. The block stops any online transaction with gambling businesses. And it stays in place for at least three months before you can request the bank to remove it
However, brick-and-mortar players are excluded from this feature. The company targets online transactions, so the block won’t stop transactions at physical locations like a casino or retail outfit selling a lottery ticket.
While supporting their move to only offer gambling blocks for NZ online casinos and gambling platforms, Westpac says its customers spent $136.8 million between 26 June and 25 September 2023 on online gambling. That’s over 40 times what their customers spent at physical gambling locations, which stands at $3.2m, over the same period.
Also, an interesting stat is that nearly $68.4 million of the money spent online went to TAB and Lotto, and the remainder spread across various online gambling platforms.
“Our data shows that the majority of gambling spending does take place online.” Ms Brock says. “We’ve updated our website to let customers know that the block’s available if they’re looking for support with a gambling problem.”
In explaining how account blocks can help, she recounted a story of a customer, who had received an inheritance payment exceeding $100,000. The customer proceeded to gamble more than $15,000 online in 12 days. Ms. Brock states that when the customer was informed about the option of implementing an account block to assist in managing their spending, they eagerly embraced the opportunity.
This customer conveyed to the team at Westpac that they were eager to cease gambling but found it challenging to do so independently.
According to data on responsible gambling from Te Whatu Ora, the government organization tasked with promoting health and wellness among New Zealanders, an estimated 186,000 individuals experience gambling-related harm in the country.
Brock emphasizes the courage required to acknowledge one’s gambling problem. She mentioned that Westpac has trained its customer-facing staff to engage in constructive dialogues with customers. Such customers experiencing gambling difficulties can quickly be identified and assisted in structuring their accounts to control gambling expenditures.
GambleAware Reports Over 100,000 People using its self-assessment tool
In other news, the latest data shows GambleAware initiatives are successfully working. More people are using the tools to prevent gambling-related harm.
GambleAware says in its report that more than 100,000 individuals have used its online self-assessment tool since its launch in April 2023. Among them, approximately 28,000 sought further support from trained advisors, indicating a substantial demand for assistance in managing gambling-related issues.
GambleAware is an independent charity aimed at preventing gambling harm through research, and development of prevention tools and treatment services across the UK. It recently rebuffed its campaign to help more people open up, with the slogan ‘Let’s Open Up About Gambling!’
Through its coordinated efforts to cut barriers to accessing support and treatment services, over 50% of those affected are taking proactive steps to prevent gambling harm. To keep up with the growing numbers, the charity has trained more than 8,000 professionals drawn from other sectors to be part of the team to identify signs of gambling harm.
The report further says there has been a notable increase in individuals accessing support through the GambleAware-commissioned National Gambling Support Network (NGSN). Precisely, there’s a 20% rise in people receiving extended early intervention support.
The GambleAware-commissioned National Gambling Helpline has also seen an increase in calls it receives. The uptake of prevention initiatives corresponds with the surge in the number of new online casinos and the gaming industry’s revenues. With more people engaging in betting activities, there’s an urgency to address gambling harms within society as demonstrated by the growing demand for assistance.
Zoë Osmond, CEO of GambleAware, stressed the critical role of third-sector services in addressing gambling harms, advocating for a comprehensive prevention-led approach.
While explaining the increase in demand for assistance, GambleAware credited its stigma campaign, ‘Let’s Open Up About Gambling,’ for playing a significant role in reducing barriers to accessing support and promoting prevention efforts.
With more than half of the target audience responding by taking proactive steps to address gambling-related concerns, Alexia Clifford, Chief Communications Officer at GambleAware, highlighted the positive impact of the campaign.
Laura Mallis, Project Coordinator for Citizens Advice Scotland Gambling Support Service, on her part, expressed gratitude for the partnership with GambleAware. She emphasized the transformative impact of training and upskilling advisers and volunteers to recognize and address gambling harms effectively.
Well, GambleAware remains committed to combating gambling harm. Other than encouraging responsible gambling, what further actions do you believe are necessary to effectively address this issue?
South African Political Party Announces Online Gambling Bill Ahead of Election
The Democratic Alliance (DA) believes the ANC has failed to provide adequate protection and regulation within the online gambling industry. In response, through its MP Dean Macpherson, the party has officially introduced its Remote Gambling Bill 2024 in Parliament.
In a press release, the MP said the gambling bill has taken more than two years of consultation with industry experts. If successfully passed, the bill will revise the National Gambling Amendment Act 2008.
The bill, which complies with the Financial Intelligence Centre Act (FICA) – the main Anti-Money Laundering (AML) law of South Africa, seeks to regulate the issuing of licenses by provincial authorities, control advertising, and protect minors and vulnerable persons. The legislator says the bill balances protection and regulation with administration.
With the upcoming national and provincial elections potentially reducing the ANC’s majority, the DA sees an opportunity to pass legislation like the Remote Gambling Bill to address critical issues and protect vulnerable populations.
UK Betting and Gaming Council Undergoes Restructure of Senior Leadership
The Betting and Gaming Council (BGC) announced Grainne Hurst as its new Chief Executive Officer, succeeding Michael Dugher, who in turn will replace outgoing board chair Brigid Simmonds. This is part of a broader restructuring of the lobby group’s senior leadership.
“As I step back to become Chair of the BGC,” said Michael Dugher, “I am confident she will work well with our talented staff to make a decisive impact as our new CEO.”
“Driving further progress on safer gambling, whilst ensuring that the tens of thousands of people who work in the industry continue to have their voices heard, will remain at the heart of everything we do,” added Dugher.
According to Dugher, there is no one better than Grainne. So, her appointment was excellent news for BGC and its members. He noted that she had won a very tough, external recruitment process. She had demonstrated that she possessed mission-critical knowledge and experience in the regulated industry, both online and in the land-based sector. Additionally, Dugher highlighted Grainne’s strong vision for continued change and improvement at the BGC.
Grainne is experienced in the regulated betting and gaming sector, currently working as the global betting brand Entain, Group Corporate Affairs Director. Her particular achievement in this role is leading the company’s engagement with the government and overseeing the development of a global safer gambling strategy.
Grainne’s experience comes in handy in promoting responsible gambling and increasing diversity within the industry. With her leadership, the BGC aims to engage constructively with regulators and stakeholders as they continue to champion the industry employees and provide the best possible service to customers.
Her appointment comes at a crucial time as the industry navigates regulatory changes and implements recommendations from the White Paper from a year ago.
The BGC is a lobby group made up of more than 90 per cent of the UK’s regulated betting and gaming sector. Its member companies employ more than 110,000 workers, contribute £4.2 billion in tax revenue, and add £7.1 billion to the economy in gross value.
Indonesian Government Moves to Eradicate Online Gambling Sites
In a decisive move against online gambling, the central government of Indonesia has announced the formation of a multi-agency task force. This task force aims to eradicate online gambling nationwide.
The creation of this task force marks a significant step in the country’s ongoing battle against online gambling, an activity that remains entirely illegal across the nation. They want to remove all online casinos that are operating.
The task force consists of representatives from various government agencies, including the Financial Services Authority (OJK), the Financial Transaction Reports and Analysis Centre (PPATK), and the police.
Recent data from the Center for Financial Transaction Reports and Analysis (PPATK) revealed that the total circulation of money from online gambling in 2023 amounted to Rp327 trillion (approximately US$20.19 billion). Concerningly, there are many low-deposit casinos targeting individuals from low-income backgrounds.
Mahendra Siregar, Chair of the Board of Commissioners of the Financial Services Authority (OJK), disclosed that the OJK has already blocked around 5,000 bank accounts associated with online gambling activities between late 2023 and March 2024. However, he acknowledged that merely eliminating sites and blocking bank accounts may not be sufficient to completely eradicate online gambling, as it is a transnational issue.
Siregar called for comprehensive eradication efforts, considering that some online gambling activities occur across borders and may not involve bank accounts. He emphasized the importance of addressing the root problem to ensure effective solutions.
The formation of the integrated task force reflects the government’s commitment to tackling the widespread issue of online gambling and protecting vulnerable individuals from its harmful effects.
Closing Thoughts
That is a lot of news in the industry, so it’s a wrap from us for now. But don’t worry, we will keep you updated regularly on everything you need to know in the gambling sector.
New Hub for Gambling Research Launched in the UK
By Daniela Rose
A new research hub ‘NatCen’ has been launched in the UK to tackle urgent gambling-related issues. This will be for land-based and UK online casinos. This hub will be led by respected figures in health and social research such as Sokratis Dinos and Mari Toomse-Smith, who are both Directors of Health. According to a report by Gambling Insider, this facility will operate to inform and shape gambling policies.
The hub will collaborate with industry regulators, treatment providers, and the public and aims to study the prevalence of gambling. It also wants to increase public awareness of behaviours and risk factors linked to gambling harm.
Guy Goodwin, NatCen’s Chief Executive, is quoted in the report as saying: “Our researchers are also experts with experience in researching stigma with gambling and more across a range of research methods. This is an important policy area that we continue to work to understand better.”
Additionally, he emphasized that NatCen’s team of researchers possess diverse skill sets covering mixed-methods expertise, analysis of gaps in gambling treatment, prevalence studies, attitudes toward gambling, and evaluation of intervention strategies.
Background of Gambling in the UK
Gambling has been ingrained in the UK’s culture for centuries, yet its journey has been far from simple. Starting with primitive bets and societal disapproval, gambling at UK online casinos has undergone significant evolution.
In the 21st century, the advent of online betting platforms has revolutionized the gambling landscape. Regulatory efforts, like the Gambling Act of 2005 and the establishment of the UK Gambling Commission (UKGC), is aimed at safeguarding players and addressing emerging challenges in online gambling. However, hurdles such as tax issues and online advertising regulation persist.
In April 2023, the UK Government unveiled the Gambling Act Policy Paper Review, proposing key reforms. These include bolstering resources for regulators, improving responsible gambling protection and financial checks, revisiting design standards for online products, and establishing an independent ombudsperson for consumer disputes.
However, the UK gambling sector has undergone its most substantial regulatory overhaul since 2005. The government’s reforms aim to tighten regulations, mainly focusing on the best online casinos UK. These changes are vital as they address the rapid evolution of betting markets over the past 18 years, including innovations like live betting, customizable bets, and peer-to-peer platforms.
However, existing regulations have yet to keep pace with these advancements, making adjustments necessary to ensure compliance. Since 2017, the UKGC has increased its oversight, subjecting operators to greater scrutiny.
Operators must adapt swiftly to these regulatory changes to effectively manage financial pressures. Online Casinos UK have to promptly update their anti-money laundering and safer gambling protocols to align with anticipated regulatory measures by the summer of 2024.
Some operators have already felt the financial impact due to the proactive adoption of stricter controls, affecting revenues derived from the UK and investor confidence. Notably, approximately 15 million individuals engage in gambling activities under the Gambling Act 2005 in Great Britain, a figure comparable to annual visits to museums or galleries, according to the Government’s Participation Survey 2021 to 2022 report.
Gambling Research in the UK
Gambling is prevalent in the UK, with nearly half of the population engaging in gambling activities at least once between the year leading up to March 2023. Despite increasing awareness of gambling addiction in the UK, many underestimate the severity of this issue. For many Brits, gambling is seen as harmless entertainment – a social activity akin to going out for drinks or playing sports with friends.
Problem gambling is a severe condition that affects the brain similarly to other addictions like drugs or alcohol. It revolves around the brain’s reward system, which associates gambling with positive experiences and releases feel-good chemicals during play.
While not everyone is at risk of developing a gambling addiction, research suggests that 1.4 million people in the UK are susceptible to such problems. UK adults collectively spent approximately £3.3 billion on betting and gaming during the same period. Individuals aged 20-24 are particularly vulnerable to developing gambling problems.
According to the UKGC, there are an estimated 168,149 problem gamblers in the UK, representing a 50% increase from 2022. Online gambling participation among Brits stands at 26%, with monthly engagement in gambling activities witnessing a nearly 80% increase between 2020 and 2023.
While these figures are believed to be overestimates, the actual scope of the issue may be more severe than official statistics suggest, especially considering that approximately 1.4 million Brits are at some level of risk from gambling-related harm.
The Future of Safer Gambling in the UK
Millions of people engage in gambling activities annually at land-based and best UK online casinos, whether it’s wagering on horse races, playing at casinos, or placing bets on football matches. Much of this activity has shifted to smartphones due to advancements in technology. With mobile virtual casinos accessible anytime, people can now bet around the clock directly from their pockets.
According to the GOV.UK, the government is proposing updates to betting regulations tailored to the digital era to address the risks associated with gambling. Some of these proposals include limiting the amount players can bet on online slots, instituting new player protection measures, and taxing betting companies to pay for addiction treatment.
- Statutory Gambling Operator Levy: The Gambling Commission will collect this levy, and the government will sanction its expenditure. The levy rate will be subject to further consultation, considering factors like business size, operating expenses, and problem gambling rates. The government’s main objective is to ensure there’s adequate long-term funding for high-quality research and treatment of gambling-related addiction.
- New Online Stake Limit: A new stake limit for online slots will be implemented, with the default maximum stake ranging between £2 and £15 per spin, pending consultation. This measure aims to prevent excessive and life-altering losses and create a level playing field between online and land-based casinos. Currently, online slots have no betting limit, while physical slot machines in pubs, arcades, and bookmakers are capped at £2, and casinos have limits of up to £5.
- Player Protection Checks: Betting companies must conduct seamless player protection checks on high-spending gamblers to ensure they’re not experiencing harmful losses. These checks will occur instantly and won’t disrupt gameplay, except in cases of financial harm, such as bankruptcy or accumulating debts to fund gambling.
- New Powers for the Gambling Commission: The Gambling Commission will receive new authority to combat and block unlicensed black market gambling operators in the UK. It will use court orders and collaborate with internet service providers (ISPs) to enforce these measures.
- Restricting Bonus Offers: Bonus offers, like free bets or spins, can incentivize harmful behaviour and encourage excessive spending. The Gambling Commission will scrutinize how bonuses are structured and targeted to prevent misuse, leading to new regulations to curtail dangerous practices.
- Horseracing Levy: The gambling White Paper’s impact on the horseracing industry is expected to be minimal. However, there will be a review of the current horserace betting levy to ensure adequate funding for racing in the future.
Estimates indicate that there are around 300,000 problem gamblers in the UK, with higher rates of problem gambling observed among players of casino games compared to those in bingo halls, casinos, and pubs.
While operators are already mandated to ensure responsible gambling and prevent harm, there have been numerous cases where they have permitted losses that exceed what most people could reasonably afford. The newly proposed measures aim to protect players struggling with addiction from harm and ensure that online casinos are held accountable for their failures in meeting their responsibilities.
Avoid The Disappointments Of The Great Canadian Casino Resort At These Online Casinos
There is so much to expect from a billion-dollar gambling facility. Unfortunately, it is difficult to tell that around $1 billion was spent on the Great Canadian Casino Resort considering this is the biggest gambling facility in Canada. With such an investment, you would expect the property to embody opulence and grandeur. It should be a luxurious and extravagant gambling haven.
Sitting on 33 acres, the Great Canadian Casino Resort has 4800 slot machines and 145 table games. That’s where the good things end. For starters, the place doesn’t feel like a casino yet.
Several other things will make you disappointed with the casino. These include:
Overwhelming size: The sheer size of the Great Canadian Casino Resort makes it difficult to navigate and find your preferred game.
Lengthy registration: There is no online registration. You must go to register in person at the casino and wait a few hours before you get a seat, especially at a poker table seat. If there was an online registration option, it would have been ideal. But unfortunately, it does not have this.
Inexperienced dealers: Another disappointing element is new inexperienced dealers. There are some that understand the game rules but most are not yet there.
10% rake: The usual rake at casinos is 2.5% to 10%. At the Great Canadian Casino Resort, the rake is 10% up to $20, which is a little high according to most players.
Substandard customer service: With such a large premises and high visitor traffic, it is difficult to get personalized customer support, leaving you feeling neglected.
High table limits: You might not like the table limit ranging from $50-$100 on the lower side. This is pretty high considering you can get a much lower table limit at online casinos.
Online Canadian casinos are better alternatives
Playing casino games shouldn’t be stressful. You should be able to find your favourite game conveniently, enjoy personalized customer support, wager within your limits, and generally have an exciting experience.
Below, we have found the three best online casinos in Canada that provide a greater overall experience than land-based casinos. You don’t have to spend hundreds of dollars to play at these casinos. In fact, we will share a $1 deposit, a $5 deposit, and a $10 deposit online casino so that you can choose the one within your budget.
$1 deposit casino: Gaming Club
For over 20 years, the Gaming Club has been providing quality gaming experiences to scores of Canadian players as an established $1 deposit casino Canada.The casino launched in 1994 and entered the online space in 1998. This gem is Malta Gaming Authority licensed and holds an eCOGRA seal, proving it is a safe casino that provides fair gaming.
Unlike the Great Canadian Casino Resort, Gaming Club offers welcome bonuses and ongoing promotions. This bumps up your bankroll, giving you more funds to play. The casino will start rewarding you the moment you create your account and deposit the minimum qualifying amount of $10. You will get a 100% bonus of up to $200 and another 150% bonus of up to $150 when you make your second deposit. This is a perfect way to feel at home. Yet, you probably want to spend much less and have the same quality fan.
If that is your case, you can deposit as little as $1. You will still get a bonus of 150 free spins on Wacky Panda. Playing this game gives you a chance to win 1111x your bet.
The Gaming Club will regularly reward you with a match deposit bonus and free spins. You will also get an opportunity to earn tailored prizes through the VIP program. The wagering requirement for bonuses at this casino is 50x unless stated otherwise.
Opening an account at this casino takes a few minutes. And you can proceed to play games immediately.
The casino provides many payment methods. It processes deposits instantly, allowing players to go straight to gaming.
Gaming Club has over 500 casino games. These include class slots, video machines, jackpot slots, video poker, roulette, blackjack, craps, and baccarat. While these are not many, they are high-quality games that will capture your interest throughout the year. Finding these games is also easy.
Lastly, you will love the personalized customer support provided at this casino 24/7. You can read more in our Gaming Club Casino Review.
$5 deposit casino: Lucky Nugget
Lucky Nugget borrows its name from a Las Vegas casino. Not only that but it also imitates the quality of services provided by Las Vegas casinos. This makes the Lucky Nugget online casino the epitome of what players want in a $5 minimum deposit casino Canada.
This site has a license from MGA and Kahnawake. It entered the online scene in 1998 and is run by an experienced operator who runs 19 other casinos.
Lucky Nuggets focuses on both budget and high-roller players. As such, new players can either claim a 150% bonus of up to $200 or 100% up to $1000. Registered players also qualify for regular free spins and other promotions, including perks for the loyalty program.
With a deposit of as little as $5, you qualify to get 105 free spins on Solar Wilds. This site has many other games to play including video and classic slots, table games, and live casinos.
If you are 18 or older, you can create a player account in a few steps. The casino provides multiple payment methods and exceptional customer support. To learn more, you can read our Lucky Nugget Casino Review.
$10 deposit casino: PowerPlay
PowerPlay is a newer casino having launched in 2018. As a modern casino, this site meets today’s player’s needs and is one of the best $10 deposit bonus casino Canada.
For starters, the site is user-friendly with a great selection of games from top providers. PowerPlay casino is licensed by the Curacao Gaming Authority. This site promises a fascinating experience.
The casino will start by rewarding you with a welcome bonus immediately after you set your feet on its doors. With a deposit of at least $10, you can get a 100% bonus up to $200. This offer is followed by up to a $500 bonus upon your second deposit and a $300 upon your third deposit.
The welcome bonus is just the beginning of other offers. Every Tuesday, you can earn an up to 100 free spins bonus for depositing and wagering at least $20. You will have plenty of other opportunities to earn free spins and match deposits.
PowerPlay has an exciting assortment of games. They range from classic slots to video and jackpot machines. There is also a great selection of blackjack, baccarat, and roulette variants. You will also find a good selection of live casinos and poker games. PowerPlay also has an online sportsbook. The platform features your favorite sports markets and odds you cannot resist.
PowerPlay has a customer support team that responds to your queries between 8 a.m. and 7 p.m. Monday to Friday and 11 a.m. to 3 p.m. on weekends. While this is not the most ideal thing, you will rarely need assistance.
You can deposit and withdraw easily, without seeking assistance. The casino provides a plethora of payment methods that you can conveniently find. You can read more in our Powerplay Casino Review.
Enjoy an immersive casino atmosphere at home
The need to visit a physical casino to enjoy games is way behind us. Today, you can conveniently enjoy gaming from the comfort of your home.
While the Great Canadian Casino Resort may have spent a significant investment, it has some shortcomings. You can avoid them by playing at casinos such as Gaming Club, Lucky Nugget, and PowerPlay online casinos. These sites are viable alternatives offering unique benefits and catering to different preferences.
Why there are so many adverts for casinos in South Africa?
Gambling is popular globally and has through the ingenuity and innovation of local operators become a massive industry in South Africa with numerous land-based and licensed online casinos. Statistics indicate that around 10% of South Africans partake in regular gambling activities, of which the vast majority play the National Lottery.
South Africa has become one of the most attractive gambling markets, which is also the motivation behind the increasing number of South Africa Online Casinos. Statistics show a massive increase in casino gaming and sports betting, especially among online players.
As a result, the number of casino adverts in South Africa has skyrocketed over the past few years as the industry continues to take shape. These adverts come in the form of huge highway billboards, flyers, printed brochures, advertorials in newspapers, online banners, and even mobile-specific adverts.
Data shows that land-based casinos remain the most preferred option for South African players, while slot machines contribute around 76% to the overall revenue. According to information from the National Gambling Board, the betting market in 2020 amounted to R32.7 billion, with the SA Government raising R3.2 billion in levies and taxes. With a growth of 48% over the period since 2021, it has resulted in a R34.43 billion in gross gambling revenue for 2022.
Gambling and Advertising Regulators in South Africa
Gambling became legal in South Africa with the passage of the National Gambling Act in 1996. Since 2004, the National Gambling Policy Council has maintained policy consistency in both national and provincial governments. In addition, each of the nine provinces in South Africa has a gambling and racing board that has the authority to consider licenses and oversee operators according to provincial gambling laws, which include the following.
- Gauteng Gambling Board – Gauteng Gambling Act 4 of 1995, as amended.
- Western Cape Gambling and Racing Board – Western Cape Gambling and Racing Law 4 of 1996.
- Eastern Cape Gambling Board – Eastern Cape Gambling and Betting Act 5 of 1997.
- Free State Gambling and Liquor Authority – Free State Gambling and Racing Act 6 of 1996.
- Kwa-Zulu-Natal Gaming & Gambling Board – KwaZulu-Natal Gambling Act 10 of 1996.
- Mpumalanga Economic Regulator – Mpumalanga Gambling Act 5 of 1995.
- North West Gambling Board – North West Casino, Gaming and Betting Act 13 of 1994.
- Limpopo Gambling Board – Northern Province Casino and Gaming Act 4 of 1996.
- Northern Cape Gambling Board – Northern Cape Gambling and Racing Act 5 of 1996
The National Gambling ACT 7 of 2004 include gambling advertising and promotion restrictions, although these state that 10% of a billboard surface should encourage responsible gambling.
Billboard adverts are all over South African Highways
South African online casinos harness the immeasurable power of outdoor advertising, and the growing traffic congestion continues to add to the benefits of billboard marketing. The number of billboards in the country is 13,500 and digital roadside billboards increased by 62% over a period of two years. One of the main motivators behind billboards is that advertisers reach an estimated 93% of South Africans weekly, confirming the effectiveness of utilizing it as a communication channel. The growth in the outdoor advertising market is a clear indication of more and more companies including gambling operators competing. In 2020, it was worth R4,09 billion and it is expected to rise by 2025 to R5.8 billion.
In terms of measuring the success of online gambling and other billboard adverts in South Africa, the Outdoor Measure Council states that billboards according to a study can be recalled by 98% of respondents, and 71% can recall a specific advertisement. Measuring conversion rate success, 48% revealed being motivated to act after noticing outdoor billboards, which confirms the huge influence on adult consumer behaviour.
The number of brands competing for the attention of South Africans continues to increase which includes the online casino marketing. Unfortunately, these don’t provide the necessary information to ensure everyone makes a wise decision. MinimumDepositCasinos not only promote licensed and regulated South African casinos but also negotiates exclusive offers to ensure players enjoy the maximum bonus benefits.
Google ads for casinos have become super annoying
There’s been an upsurge in users moving away from Google search due to the huge increase in annoying advertising. Most feel that casino reviews are secretly nothing more than paid ads and these create misaligned incentives to the search engine. It is surprising that Google managed for such a long period of time to maintain balance. It could be because many individuals still continue using it. What is most frustrating is the increase in results that don’t meet the exact search but rather promote bigger brands. As a result, our phones and other devices are constantly invaded by casino adverts, forums, and blog posts, making sense as to why so many users use add blocks.
MinimumDepositCasinos helps to cut down the noise by offering South Africans first-hand reviews to ensure players are well-informed of reputable and licensed casino brands they can trust. Our ZA casino reviews focus on providing information that matters most during the decision-making stage. This includes confirmed legality, security, fairness, the real value of bonuses, payment methods, payout speeds, and customer services. These are not paid for by the brands. Instead our experts register with each casino, deposit, play, test support, and withdraw, to confirm all validity and information we share with South African players.
Casinos adverts have infected our TV’s
Understandably, advertisers aim for a positive emotion. Their goal is to etch their marketing message in the mind of viewers. However, the interruptions of adverts while trying to watch your favourite show in most instances achieve the opposite. The main reason people get annoyed by adverts, according to a Statista survey, is that the 51% majority is bothered by ads that are not relevant.
But MinimumDepositCasinos goes to great lengths to present offers in a fashion that caters directly to the needs and requirements of individuals such as the highly popular R100 casino signup bonuses.
Casinos made RWC 2023 streaming available to everyone
South Africans were beyond happy that the Rugby World Cup came to their screens. Pineapple, Hollywood Bets and South African Breweries paid MultiChoice R58 million to obtain the sub-license right to broadcast the Rugby World Cup. Many South Africans were able to watch it thanks to their monthly DStv premium of R799.Others were not so lucky and therefore flooded pubs that were screening it.
SABC will now broadcast 16 matches, which will include all the matches of the Springboks. Rugby is hugely popular in the country. It is watched by men, women, and children of all ages, and everyone will remember the three brands that forked out R58 million to make this possible!
Choose where you want to play with MDC South Africa
MinimumDepositCasinos (MDC) believes everyone should be able to choose where they wish to play and that their choices should be based on real facts. For this reason, MDC casino experts spend many hours reviewing and confirming information before compiling online casino reviews. All reviews then enter a comparison stage, and only the most impressive in terms of player well-being are published and recommended. These are listed on our top South African Rand online casino pages.